Many business owners dream of having their product or service endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.

The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand - the failures and mistakes - and how you got through them is really important.

As a business owner who is looking to market his or her company, you should be on the lookout for opportunities to get face time with movers and shakers in your network.

I think I just care about people, and I have a mission to support them to succeed.

One of the best and often overlooked traffic sources online is LinkedIn.

If you don't have the confidence to own the worth of your brand and share it unapologetically, you won't make a massive impact.

If you don't want to live a life where you go to a job every day just so you can enjoy your weekends and get two weeks of vacation every year, then don't do it.

There have been many times when I was working out intensely and in the best shape of my life, and then, for whatever reason, I got off track. Before I knew it, 3 or 4 months would go by, and all of a sudden, I'd find myself exhausted halfway up a flight of stairs!

Coming from losing my dream of playing professional football, not having a college degree at the time and looking to jump into the business world at a young age was pretty daunting for me.

Delivering a successful presentation could mean landing a major new contract, better prices for your services, or getting the funding you need. Failure can mean lost customers and a business that never gets off the ground.

Recognizing poor leadership is a vital skill to help you achieve greatness.

Don't allow people to suck up all your time with their questions or problems. Learn to say 'no' more often.

For me, managing my energy means slowing myself down before the big event. I slow down the racing thoughts in my mind. I concentrate on and slow down my breathing. I listen to and steady my heart rate.

Entrepreneurs typically have an instinct for smelling opportunity, but that same killer instinct can quickly turn to weakness when it becomes a distraction from primary goals.

Every great leader knows that his or her role comes with responsibility for those who follow him or her, and in ensuring they provide value in return for their loyalty.

You can manage your energy - just slow down and be.

People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.

Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.

When I started my podcast, 'The School of Greatness,' one of the top three people I wanted to get on the show was Tony Robbins.

One of my favorite things about being the host of 'The School of Greatness' is that I get to learn from the best minds in the world about stuff I am fascinated by.

If you can't be present when the time comes, then you may miss the opportunity.

Every successful sports season I had included detailed daily itineraries. We received one in the morning and one before practice, and they set us up to win.

It took a lot of time and constant feedback to realize what wasn't working in my life, and it will be an ongoing journey until the day I die.

Having a story is what people connect with, but the story alone doesn't allow you to achieve greatness and results. It's the day-to-day consistency of providing value to your audience.

We all know a lot about something. We all have a passion about something.

Social media is not the place to work out your problems with people.

As funny as some photos can be, think twice about allowing yourself to be tagged in questionable photos.

The more content you share, the more opportunity people have to see it and engage with it.

The ability to network successfully can be one of the greatest assets in business. It allows some people to find incredible opportunities, while others just watch from the sidelines.

If something catches your attention, it's probably going to catch the attention of others, too.

Becoming an authority in your industry can be a great way to promote your business and help you better serve your clients.

New things get noticed. This means you can't be afraid to present something new to your market, even if it's just a variation or an addition to an already-existing product or service.

Your clients are critical to your business. Don't lose touch with who they are and why they've chosen to do business with you.

While entrepreneurs spend a lot of effort trying to avoid failure, sometimes the lessons one learns from those missteps can be invaluable.

It's almost always easier to sell to an existing customer base than to find a new one.

As a leader, your job is to share your vision with your followers and either warn them of danger or highlight opportunities coming in the future.

Entrepreneurs spend an inordinate amount of time inside of our own heads - thinking, analyzing, agonizing and obsessing over every little detail of our business. Sometimes, we need a break from ourselves. Meditation is a chance to let the thinking mind rest.

Meditating is easier than most people think. Start by focusing and following your breath. The goal is not to eliminate thoughts entirely but to continually return to your breath. Taking this time to relax your mind can help sharpen your focus in other aspects of your work and allow you to work for longer periods of time.

As entrepreneurs, we already know our most valuable asset is time, but not every entrepreneur knows how to properly use that time.

I was a pain most of my childhood, always mad at the things I didn't have. Things shifted drastically in my 20s when I started putting an emphasis on gratitude. Focus on the good you do have, not the things you lack.

Yes, it's important to make things great, and you can certainly do this by upgrading over time, but good and profitable is better than perfect and never done.

Having even just one relationship with an online influencer can have a significant impact on your business.

Using social media can often be the fastest and easiest way to connect with online influencers because they are already established platforms for connecting with like-minded individuals.

Successful people often enjoy telling their story.

When you are seen as someone who actively communicates with new connections, it can make other online users want to connect with you.

The people and opportunities your business needs are out there, but the only way to uncover them is to take an active role in bringing your social network to life.

There isn't much room to get sick, be angry or unhappy when you do something you love all day.

When beginning your entrepreneurial journey, acknowledge that you become a product of the five people you spend the most time with. So choose your company wisely.

Action can cure fear and hesitation and doubt.

Speaking can be a lot like exercise: The more time you spend getting ready, the more you mentally build the task into something larger than it actually is.