If you really look at the ones that ended up, you know, being “successful” in the eyes of society and the ones that didn’t, oftentimes, it’s the ones who were successful and loved what they did so they could persevere, you know, when it got really tough. And the ones that didn’t love it quit because they’re sane, right? Who would want to put up with this stuff if you don’t love it?

So it’s a lot of hard work and it’s a lot of worrying constantly and if you don’t love it, you’re going to fail. So you’ve got to love it and you’ve got to have passion and I think that’s the high-order bit.

That was one of the things that came out most clearly from this whole experience [with cancer]. I realized that I love my life. I really do. I’ve got the greatest family in the world, and I’ve got my work. And that’s pretty much all I do. I don’t socialize much or go to conferences. I love my family, and I love running Apple, and I love Pixar. And I get to do that. I’m very lucky.

Creativity is just connecting things.

When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.

I don’t think that most of the really best people that I’ve worked with worked with computers for the sake of working with computers. They worked with computers because they are the medium that is best capable of transmitting some feeling that you have, that you want to share with other people.

What I do see is a small group of people who are artists and care more about their art than they do about almost anything else. It’s more important than finding a girlfriend, it’s more important… than cooking a meal, it’s more important than joining the Marines, it’s more important than whatever.

Look at the way artists work. They’re not typically the most ‘balanced’ people in the world. Now, yes, we have a few workaholics here who are trying to escape other things, of course. But the majority of people out here have made very conscious decisions; they really have.

One of my role models is Bob Dylan. As I grew up, I learned the lyrics to all his songs and watched him never stand still. If you look at the artists, if they get really good, it always occurs to them at some point that they can do this one thing for the rest of their lives, and they can be really successful to the outside world but not really be successful to themselves. That’s the moment that an artist really decides who he or she is. If they keep on risking failure, they’re still artists.

It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing. Of course, there are some people who are innately curious, forever little kids in their awe of life, but they’re rare.

As you are growing and changing, the more the outside world tries to reinforce an image of you that it thinks you are, the harder it is to continue to be an artist, which is why a lot of times, artists have to go, “Bye. I have to go. I’m going crazy and I’m getting out of here.” Click to tweet And they go and hibernate somewhere. Maybe later they re-emerge a little differently.

Michelangelo knew a tremendous amount about how to cut stone at the quarry.

The finest dozen computer scientists I know are all musicians. Some are better than others, but they all consider that an important part of their life. I don’t believe that the best people in any of these fields see themselves as one branch of a forked tree. I just don’t see that. People bring these things together a lot.

Anyway, one of our biggest challenges, and the one I think John Sculley and I should be judged on in five to ten years, is making Apple an incredibly great 10 or 20 billion-dollar company. ‘Will it still have the spirit it does today?’ We’re charting new territory.

Sometimes I believe in God, sometimes I don’t. I think it’s 50-50 maybe.

I think different religions are different doors to the same house. Sometimes I think the house exists, and sometimes I don’t. It’s the great mystery.

I’m a long-term kind of person

The theme of the campaign is ‘Think different’. It’s honoring the people who think different, and who move this world forward.

Apple is built on refugees from other companies. These are the extremely bright individual contributors who were troublemakers at other companies.

I think all of us need to be on guard against arrogance which knocks at the door whenever you’re successful.

You gotta act. And you gotta be willing to fail… if you’re afraid of failing, you won’t get very far.

Stay hungry. Stay foolish.

The ones who are crazy enough to think they can change the world are the ones who do.