I had a blog and was documenting my life as a college student in an art school. I had a few comments left by a few girls asking if I could do a tutorial on how I did my makeup. I didn't think my makeup was all that special, but I try my best to share whatever I can with my viewers.

If I can find time to play games, it's console gaming. I don't want to be plugged into my phone all the time. I'm waiting for the new Mario Kart to come out, but I've been playing Donkey Kong and Mario 3D World on the Wii U.

I now have 10-year-olds asking me about how to become successful, how to become a business owner, which is crazy - at 10 I was trying to figure out which Barbie I wanted.

I got an apartment for my family so they can move out of this one-room that they were renting out from a family.

You know how it is in L.A. At times, it's a dog-eat-dog world. There's a lot of sharks. I think with YouTube, we're anti that. We're anti-competitive. We're all about collaborating and supporting.

Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.

So many of my friends have 200,000 subscribers, and they make around five to six K a month, which is completely cool.

I glance through the pages of all the top magazines every month just to see if there are any colors that are trending. I'll also go on Instagram and look at the 'popular' page to see what people are liking, what's cool. I'll check it at different times of the day; for example, if it's really late in L.A., you'll see a lot of posts in Asia.

Flipboard is really fun because it's like a digital magazine that lets you curate your favorite things and follow your favorite people. I do Instagram but not Vine. I love Vine, but I don't have time to browse through it. So when I'm on YouTube, I'll look up the 'best of Vine' compilations.

Ipsy's goal has always been to create a community that inspires women around the world to express their own unique beauty.

The first videos I uploaded on my own personal channel were videos of dogs.

We're living in an age where we should be collaborating. Because it's the Internet now. It's hard to say who owns what.

It's very easy to make a viral video, but longevity and consistency, that's hard.

I call 2015 a year of deconstruction. I needed to deconstruct myself, my businesses, and find all of the holes in my empire. I had to find holes and fill them with people who could do it better.

What if someone created some sort of eyebrow pencil that was revolutionary and that was made specifically to help eyebrows look more realistic?

One day, you have a father who's always around, and then the next day, he's gone. I was too young to comprehend that. I actually thought he was going to come back.

I always had that yearning, that hunger, to one day be independent and be my own person and build my own world. The most fulfilling thing is to live a life where you have freedom.

I have one room dedicated to just meditation.

I'm platform agnostic. I've been platform agnostic ever since I went online.

I am passionate about finding undiscovered and talented artists. I want to help those artists get to the next level and provide existing artists with a new way to reach fans. I wanted to partner with the Cutting Edge Group because they share my vision and have a proven track record in innovation in the music business.

I don't want to make videos where people are always happy and they're agreeing. It's boring! Do something where people can talk about it.

I'm used to everything digital - the pictures, the avatars of the person, the profiles - so when I get to see someone in the flesh, it's really nice.

Your YouTube channel is your show. I think it's a wonderful platform for anyone who wants to have stronger creative control over their content, their message, their vision and their branding.

My best advice for anyone out there that feels like, 'I don't have a million followers so why should I even give it a shot,' is that it's not about the numbers - it's about the engagement. That's how you can build influence.

If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.

My dad and I had been close - he called me Tuyet Bang, Vietnamese for 'avalanche,' because of my nonstop energy. I took a lot from him, like being a risk taker, and I know how much he loved my mother.

As my YouTube following grew, I was soon earning as much from advertising revenue as from waiting tables, so I quit my job. My boss thought I was crazy, which just made me more determined. In 2012, four years and 200 videos later, my channel was so successful that Google offered me $1 million to create 20 hours of content.

Art was a way for me to express myself and for me to also escape because it was tough growing up as a child. We didn't have a lot of money. I was always creating. I was writing stories. I was doing comic books. I made my own universe.

I want to be able to leave behind an infrastructure and a road map for any of my dreamers to follow. So that they can again take care of their family, pursue what they love and live a fulfilling life. Everyone is called, but not everyone answers. I was called, and I answered.

I'm grateful that L'Oreal believed in me and helped me bring my dream of creating a beauty brand to life. I'm excited to be working with Ipsy to bring Em home to my community, the original inspiration for the brand.

As one of the first creators on YouTube, I've been fortunate to sit in the front row, witnessing the remarkable evolution of digital media. The experiences and knowledge I've been afforded are invaluable, and I'm excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business.

Social media is an ever-changing world. You want to be ready if a certain platform becomes red-hot, and you don't want someone else taking your company name as his or her handle. That does happen!

You need interesting content that entertains or informs - preferably both. You want people to look forward to your posts and come back for more. People want to follow you. They want to hear your words and see your vision.

For me, money is a tool.

I'm motivated by my love to share and teach. I love sharing things that inspire me, and I love connecting with people. Being a part of a community is in the millennial DNA.

I love liquid eyeliner - it's just easier. It doesn't melt, fade, skip, or smudge. It's tougher to use because it's not as forgiving. The brush for my em michelle phan Scribble Calligraphy Liquid Liner was inspired by a calligraphy brush, so you can get a very thick or thin line, depending on how you flick it. I use it in Tattoo Black.

I was 16 years old and wanted to help my mom with the rent. There was a restaurant called China Buffet in Tampa that hung a 'Help Wanted' sign outside, so I went in and ended up hosting every Friday and Sunday for $6 or $7 an hour.

Honestly, what I have the most fun with, I just hang out with my cat, and I go online, and I talk to my followers, and I have real conversations with them.

Western beauty is considered the dominant beauty in the world. Tall, blond, blue eyes. I always felt a little self-conscious because I wanted to be more Caucasian. I tried to get bigger eyes... I would dress preppy.

The Internet opens a lot of doors to those who are passionate.

It's a deeper connection when you meet someone online and talk to them every day.

I see videomaking as an art - it's not a process for me.

Most people think of me as a makeup guru, but might be surprised to know I'm also a trained artist and a huge comic book fan.

My mother would work 14 hours, and she'd come home, and she'd just get right into cooking... she wanted to make sure my brother, my sister and I had food in our bellies.

When I smell pho, I just automatically think of my mom. All these nostalgic feelings and memories come rushing through my head.