QUOTES by Stefan Sagmeister
Find most favourite and famour Authors from A.A Milne to Zoe Kravitz.
I remember that in Baltimore, where I grew up, we would drive by the radio station and tower of WBAL, and I would try to picture the people inside and what they did there.
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I liked the people at Brown, while I really disliked most of the fellow students I had met at Northwestern.
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When you're working in public radio, you don't have any money to advertise.
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Grease and starch just always win over protein. In food as in so many things. Look around you, that's what our whole country is based on. It's amazing that Michael Jordan can be an iconic figure because he's basically just protein.
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Radio is more powerful the closer we mimic the way we actually speak to each other. That's why Howard Stern is such a great radio talent. People on his show are actually speaking to each other. You might not like what they're saying, but they're real conversations.
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Any story hits you harder if the person delivering it doesn't sound like some news robot but in fact sounds like a real person having the reactions a real person would.
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The radio is good for taking somebody else's experience and making you understand what it would be like. Because when you don't see someone, but you hear them talking - and, uh, that is what radio is all about - it's like when someone is talking from the heart. Everything about it conspires to take you into somebody else's world.
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I'll meet listeners who tell me what a great voice I have. But I don't have a great voice for radio. My voice is the utterly normal voice, but sheer repetition has made them think it's OK. Mick Jagger once was asked, 'What makes a hit song? He said, 'Repetition.'
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I think good radio often uses the techniques of fiction: characters, scenes, a big urgent emotional question. And as in the best fiction, tone counts for a lot. But a lot of effective and interesting radio is based on one character who reacts to the world.
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I'm not a natural storyteller at all. If anything, I'm a natural interviewer, a natural listener, but I'm not a natural storyteller.
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One of the things I learned as a young semiotics nerd was that if you have plot moving forward, no matter how banal the facts of it, simply the fact that the plot is rolling forward makes you wonder what's going to happen next, which creates suspense. So you can control peoples' attention simply by having things move forward in a story.
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Honestly, there are so many things about structuring a story for film and telling a story for film that are really different from doing radio.
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I've actually done events at radio stations where I feel like I've had to give a little talk in behalf of television as a medium.
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Like most people in radio - and in magic - I'm not cool. I know people who are hip, and I can feel distance between them and me.
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I'm in production year round. I work long hours. I have a dog and a wife. There's not a lot of available time for consuming any culture: T.V., movies, books. When I read, it's generally magazines, newspapers and web sites.
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I love traveling. But I haven't had big, transformative experiences while on the road. When I go out on the road, it's to go out and get a story or do a promotional event.
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When I was a bad writer, I would consciously imitate other NPR writers who I thought were wonderful. I suppose that everyone's artistic practice is different. But I collaborate and sometimes don't agree at all with my collaborators' opinions. It forces you to understand why you don't agree with something: what's the fight you're picking.
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Writing is just very difficult. I'm an adequate performer. And I think I have a special talent as an editor. Editing is what I do best.
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Starting in the 1970s, American cars started to lose market share to foreign cars. It was clear what was happening - these better-made foreign car companies were encroaching on the U.S., and the U.S. car makers had less than half of their own country's market.
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I don't own a radio. I listen to everything through apps or on my iPhone. And then I download the shows I like. Shows like 'Fresh Air', 'Radiolab', 'Snap Judgement', all those shows.
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I'm a big Penn & Teller fan. But I myself was never very good; I was a teenage magician who performed at kids' parties. I can still perform a vanish, credibly, and I still, in special circumstances, will make a balloon animal.
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There is a kind of structure for a story that was peculiarly compelling for the radio. I thought I had invented it atom-by-atom sitting in an editing booth in Washington on M Street when I was in my 20s. Then I found out that it is one of the oldest forms of telling a story - it was the structure of a sermon.
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I don't take care of my voice at all, which is one reason that I sound as bad as I do.
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The pledge drive has everything going against it as broadcasting. It's repetitive. It's ad-libbed by people who can't ad-lib. It's about asking for money, which is something nobody wants to hear, even from their own relatives.
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The story is a machine for empathy. In contrast to logic or reason, a story is about emotion that gets staged over a sequence of dramatic moments, so you empathize with the characters without really thinking about it too much. It is a really powerful tool for imagining yourself in other people's situations.
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Honestly, I find the analysis of dreams is one of the dullest things. I say this as a therapist kid. I find them deeply uninteresting, as a window to the soul.
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I was a freelancer all through my 20s and was very slow to get good at what I did.
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Like, radio is closer to a Tumblr, or a blog, or Twitter, than it is to television, I think.
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I've read the poker books, but at this point, everybody who's playing has read the poker books. I feel like I'm knowledgeable enough to understand what's going on in the game, and I understand why I suck. And I'm not sure if I'll ever rise beyond that to the level where I don't suck.
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It's tricky, performing the show live. Because when you're in a big auditorium, in front of 700 people, the natural tendency is to want to talk louder. You want to project.
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Reporters tend to find in others what they are suited to find, so there is a whole school of reporting where they are cynical about the world, and everything reinforces that. Whereas I tend to be optimistic and be amused by people and like them, even rather bad people.
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For me to do a story, something has to happen to someone. It's a story in the way you learn what a story is in third grade, where there is a person, and things happen to them, and then something big happens, and they realize something new.
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When you're learning, especially to write, unless you're some incredibly gifted writer, a young Malcom Gladwell, say, you need to be imitating people. You need to be imitating how they make their work, how they structure it, how they design the pieces. It gives you chops; it gives you moves.
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'Smallville' is like a Domino's pizza. While you're eating, you're thinking, 'This is good, and it reminds me of pizza, but there's not enough flavor in each bite.' That's the feeling you have the entire time with 'Smallville' - that it's just about to be good, but it never is.
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I'm a reporter - if I don't interview someone, I don't have much to say, and I definitely can't just sit down and knock out 800 words on any subject you give me.
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Honestly, I am so ignorant of how dance works that I can't even imagine a story that you would want to tell through movement.
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I don't tweet because I don't need another creative venue. I don't need another form for self-expression. I don't need another way to get my thoughts out to people. I have one. I'm good.
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In most daily journalism, you only fact-check something if it seems a little fishy.
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It's not a terribly original thing to say, but I love Raymond Carver. For one thing, he's fun to read out loud.
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When I say something untrue on the air, I mean for it to be transparently untrue. I assume people know when I'm just saying something for effect. Or to be funny.
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I think people who live in New York don't realize just how much time they spend talking about the subway.
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Traditional broadcast media seems old-fashioned and vague to me. When I watch television news, I'm aware of what skilled journalists they are, but I find it hard because of the corny way they present it.
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I was a semiotics major at Brown, and there's this idea that stories are better, books are better, and movies are better if they cocked you off your axis and you were completely disoriented and you'd really have to rethink everything. Nobody has that experience, actually.
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