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David Droga

Date of Birth:

27-Jul-1968

Nationality:

Australia

Profession:

Books by David Droga
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QUOTES BY David Droga

The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity.
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David Droga

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I think the best way to show appreciation for things going well is to make things better.
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Each consumer has the power of their wallet and their voice. They can exercise that.
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Sometimes the best ideas will come in the least inspiring places.
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If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'
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We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.
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I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.
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Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.
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Caring makes you want to work harder.
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I really care about leaving a trail of goodness wherever we can.
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A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by.
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I was always obsessed with being a writer of some sort.
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