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Dominic Cummings

Date of Birth:

25-Nov-1971

Nationality:

United Kingdom

Profession:

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QUOTES BY Dominic Cummings

If you want to avoid the usual fate in politics of failure, you need to understand some basic principles about why people make mistakes and how some people, institutions, and systems cope with mistakes and thereby perform much better than most.
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Dominic Cummings

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Fields make huge progress when they move from stories (e.g Icarus) and authority (e.g 'witch doctor') to evidence/experiment (e.g physics, wind tunnels) and quantitative models (e.g design of modern aircraft).
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The audience for facts, evidence and research about microtargeting, Facebook and Brexit is tiny.
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We evolved to make sense of this nonlinear and unpredictable world with stories. These stories are often very powerful.
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Physicists and mathematicians regularly invade other fields but other fields do not invade theirs so we can see which fields are hardest for very talented people.
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If you look back at history, most important PR and propaganda was invented by the Communist Party.
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Action requires focus and priorities and these inherently require compromises and pragmatism.
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As I've said many times, Vote Leave could only win because the Establishment's OODA loops are broken - as the Brexit negotiations painfully demonstrate daily - and they are systematically bad at decisions, and this created just enough space for us to win.
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If you want to make big improvements in communication, my advice is - hire physicists, not communications people from normal companies and never believe what advertising companies tell you about 'data' unless you can independently verify it.
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Dominic Cummings

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Most claims you read about psychological manipulation are rubbish.
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MPs are so cowed by the institutions and the scale of official failure that they generally just muddle along tinkering and hope to stay a step ahead of the media.
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CRISPR-enabled 'gene drives' enable us to make changes to the germ-line of organisms permanent such that changes spread through the entire wild population, including making species extinct on demand. Unlike nuclear weapons such technologies are not complex, expensive, and able to be kept secret for a long time.
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Dominic Cummings

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