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Jonathan Ive

Date of Birth:

27-Feb-1967

Nationality:

United Kingdom

Profession:

Books by Jonathan Ive
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QUOTES BY Jonathan Ive

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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There's no learning without trying lots of ideas and failing lots of times.
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I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
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When something exceeds your ability to understand how it works, it sort of becomes magical.
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One person's car is another person's scenery.
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If you are truly innovating, you don't have a prototype you can refer to.
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The best ideas start as conversations.
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Good is the enemy of great.
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Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.
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We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy.
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