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Marshall McLuhan

Date of Birth:

21-Jul-1911

Nationality:

Canada

Profession:

Herbert Marshall McLuhan CC was a Canadian philosopher, whose work is among the cornerstones of the study of media theory. Born in Edmonton, Alberta, and raised in Winnipeg, Manitoba, McLuhan studied at the University of Manitoba and the University of Cambridge.

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QUOTES BY Marshall McLuhan

The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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Marshall McLuhan

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Where the whole man is involved there is no work. Work begins with the division of labor.
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The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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The name of a man is a numbing blow from which he never recovers.
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What is very little understood about the electronic age is that it angelizes man, disembodies him. Turns him into software.
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I expect to see the coming decades transform the planet into an art form; the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put.
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Marshall McLuhan

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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the "Tower of Babel" by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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The 'expert' is the man who stays put.
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Marshall McLuhan

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