Edward Bono

Date of Birth:

19-May-1933

Nationality:

Andorra

Profession:

Physician

'If you can never change your mind, why do you have it?' Said the father of the thought that followed; Edward de Bono. He is currently the world’s leading expert in conceptual thinking as a backbone in architecture, strategic leadership, creativity and problem solving. His tools and his limited methods have brought amazing results to firms around the world and to people from a diverse cultural background, didactic background, technology and other different groups. Dr. de Bono conveys the keys to advanced training that are essential for success in today's challenging times. He is authorized to come up with ideas that are unparalleled, concrete, and powerful. His ideas are now being used in many institutions and organizations around the world. The simplicity of his ideas has helped transform consensus, increase productivity and create value for multibillion-dollar companies and even startups. In his long and successful career, he has written more than 75 exciting books, translated into almost 38 languages. In addition to writing, he is also a consultant and founder and holds numerous offices and appointments at universities such as Oxford and Cambridge. He has also done two television series: 'Ed Bono's Course of Thinking' and 'The Greatest Thinkers'. To learn more about this fascinating personality, look ahead.

AUTHOR DETAILS

Edward Bono

Books by Edward Bono

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QUOTES BY Edward Bono

"Companies that solely focus on competition will ultimately die. Thosethat focus on value creation will thrive."

"The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all."

"The need to be right all the time is the biggest bar to new ideas"

"Humor is by far the most significant activity of the human brain"

"Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways."

"One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity..."

"A memory is what is left when something happens and does not completely not happen."

"Creativity involves breaking out of established patterns in order to look at things in a different way."

"We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience."

"Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting."

"Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven."