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If you look at the coverage of female sports and athletics across any of the broadcasters that participate in league rights and/or sports programming, women are underrepresented, and it's a chance and an opportunity for Lifetime to support that movement and the importance of athletics and competition for girls and women.
If you look at the coverage of female sports and athletics across any of the broadcasters that participate in league rights and/or sports programming, women are underrepresented, and it's a chance and an opportunity for Lifetime to support that movement and the importance of athletics and competition for girls and women.
Nancy Dubuc
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