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“each ad has a hook (the image or video or headline that gets people to stop scrolling), a story (the thing that you show after you have people’s attention) and an offer (typically, what they are going to get if they click the ad).”
“each ad has a hook (the image or video or headline that gets people to stop scrolling), a story (the thing that you show after you have people’s attention) and an offer (typically, what they are going to get if they click the ad).”
Russell Brunson
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