QUOTES by Gary Vaynerchuk

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Social media is not a fad because it's human.
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Good salespeople sell value and social media is the best place to find this value because of its transparency.
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Social marketing is now a 24-7 job.
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Adding a social layer to any platform immediately increases its effectiveness.
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I don't know how you can justify leaving any engagement behind in the social Web of 2011.
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Think of social media as the Internet. I can't think of anyone betting against the Internet in 2012.
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The person who can dominate during rough times is the person who can dominate, period.
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Passion is contagioius.
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I measure my success by how happy I am, not how big the business is or how much money I've made.
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True success - financial, personal, and professional - lies above all in loving your family, working hard, and living your passion. In telling your story. In authenticity, hustle, and patience. In caring fiercely about the big and the small stuff. In valuing legacy over currency.
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Someone with less passion and talent and poorer content can totally beat you if they're willing to work longer and harder than you are. Hustle is it.
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Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.
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I pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants.
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No matter what you do, your job is to tell your story.
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Social marketing is now a 24-7 job.
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No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.
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I'm a big fan of Mashable and TechCrunch and other outlets like that, but TechMeme obviously does an amazing job of aggregating.
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You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.
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It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.
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Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.
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Storytelling is the game. It's what we all do.
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The only differentiator in the game is your passion and your hustle.
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Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
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It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.
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We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing.
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Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it.
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I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That's always been my competitive advantage.
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Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.
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I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care.
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Love your family, work super hard, live your passion.
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Live your passion. What does that mean, anyway? It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world. You don’t live for vacations because you don’t need a break from what you’re doing—working, playing, and relaxing are one and the same. You don’t even pay attention to how many hours you’re working because to you, it’s not really work. You’re making money, but you’d do whatever it is you’re doing for free.
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Skills are cheap. Passion is priceless.

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Download

If people say you shouldn't pursue business around your passion they are haters. Don't believe them.
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Don't worry; skills are cheap, passion is priceless. If you're passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business.
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Passion is contagioius.
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Someone with less passion and talent and poorer content can totally beat you if they're willing to work longer and harder than you are. Hustle is it.
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Gary Vaynerchuk

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The only differentiator in the game is your passion and your hustle.
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Please think about your legacy, because you're writing it every day.
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I think of customer service as an offense and not a defense
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Business is a marathon, and most of society thinks it's a sprint.
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You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.
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I spent all my time in the clouds or the dirt and that is why I think I’m successful
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I definitely think there's some way to understand how people emotionally feel about somebody, but I don't think data collects it. They're not going to click your bit.ly link or click your TweetMeme retweet every time.
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Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.
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I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get.
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I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.
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Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It's, like, a $6 wine with a cheesy label, and it's actually a solid wine.
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Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.
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