“Your job as an entrepreneur is to be an innovator and a builder of systems.”

“You have only twenty-four hours a day, so the only way you can get more achieved in a day is by using other people’s time.”

“Focusing on the cause (value) rather than the effect (making money) will lead to much greater long-term success.”

“If you look at wealth distribution statistics from the last century you’ll notice that the top 4% own about 64% of wealth and the top 20% own about 80% of the wealth. This is despite this being the “information age.” You’d imagine that a hundred years ago only the wealthy had good access to information, hence it’s understandable why they held 80% of the wealth. Yet this wealth distribution statistic still holds up today, an age where information has been democratized and where even the poorest people have pretty much the same access to information as the wealthiest people. This proves that lack of information isn’t the issue holding back the bottom 80% of business owners—it’s human behavior and mindset. That certainly hasn’t changed in the last 100 years.”

“Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.”

“Jim Rohn had an excellent philosophy on the matter: “You’ve got to think winter in the summer. It’s just too easy to get faked out when the sky is blue and the clouds are fleecy. You’ve got to prepare for winter because it’s coming, it always does.” In”

“One of the ways I recommend doing market research is by analyzing what your target market are actually buying or looking for.”

“In his book titled The Book of Survival, Anthony Greenbank wrote: To live through an impossible situation, you don’t need to have the reflexes of a Grand Prix driver, the muscles of a Hercules, the mind of an Einstein. You simply need to know what to do.”

“A customer won on price will be lost on price.”

“The Answers Have Changed Albert Einstein was once giving an exam paper to his graduating class. It turned out that it was the exact same exam paper he had given them the previous year. His teaching assistant, alarmed at what he saw and thinking it to be the result of the professor’s absentmindedness, alerted Einstein. “Excuse me, sir,” said the shy assistant, not quite sure how to tell the great man about his blunder. “Yes?” said Einstein. “Um, eh, it’s about the test you just handed out.” Einstein waited patiently. “I’m not sure if you realize it, but this is the same test you gave out last year. In fact, it’s identical.” Einstein paused to think for a moment, then said, “Yes, it is the same test but the answers have changed.” Just as the answers in physics change as new discoveries are made, so too do the answers in business and in marketing.”

“And that is exactly who you need to be perceived as in the eyes and mind of your prospects—as someone who educates them and solves their problems.”

“This would be a good time to share with you my definition of an entrepreneur: “someone who solves people’s problems at a profit.”

“Consultative, advisory selling is the most cost-effective, the most enduring, the most impactful and the most powerful marketing strategy a business owner could ever devise.”

“Lifetime value and customer acquisition cost are two of the key numbers you need to know to measure marketing effectiveness.”

“we all want to share things and experiences that are remarkable.”

“So offering an unlimited option helps you capitalize on this as well as removing any perceived risk of overage charges.”

“However, spending a lot of time doing things that aren’t your area of expertise or aren’t a good use of your time can quickly become a very expensive exercise. Remember, money is a renewable resource—you can always get more money but you can never get more time.”

“A better option than discounting is to increase the value of your offering. Bundling in bonuses, increasing quantities or adding peripheral services can be of genuine value to your customer but cost you very little to do.”

“This is one of THE major mistakes made by most small business owners. They go from working for an idiot boss to becoming an idiot boss! Here is the key point—just because you’re good at the technical thing you do doesn’t mean that you are good at the business of what you do.”

“To live through an impossible situation, you don’t need to have the reflexes of a Grand Prix driver, the muscles of a Hercules, the mind of an Einstein. You simply need to know what to do.”

“If you didn’t go into business to make money then you’re either lying or you have a hobby, not a business. And yes I know all about delivering value, changing the world, etc. but how much of that are you going to do if you’re broke? How many people can you help?”

“Look at any profession where the stakes are high and you’ll see a well-thought-out plan being followed. Professionals never just wing it. Doctors follow a treatment plan. Airline pilots follow a flight plan. Soldiers follow a military operation plan. How would you feel about engaging the services of any of the above professions where the practitioner says to you “screw the plan, I’ll just wing it.” Yet this is exactly what most business owners do.”

“The pet store salesperson assures you that you can take the puppy home with you and if you don’t like it, just bring it back—no questions asked.”

“Rather than trying to sell directly from your ad, simply invite prospects to put their hand up and indicate interest.”

“However, the 1-Page Marketing Plan is an implementation breakthrough. It’s designed to dramatically simplify the understanding of direct response marketing and speed up its implementation in your business. Remember, it’s all about implementation.”

“I’ll reiterate—knowing and not doing is the same as not knowing. You need to make the mistakes, risk looking foolish and invest in yourself and your business.”

“You’ll never get everything perfect the first time. You only truly learn by doing. Don’t let perfectionism become a source of procrastination to you. Remember 80% out the door is better than 100% in the drawer.”

“Creating systems is one thing that took me from struggling and broke in business to doing well and successfully exiting multiple startups.”

“Money loves speed.”

“The owner of the business may have excellent technical skills but it’s his lack of business skills that causes his business to fail.”

“So essentially you can cut out 80% of the stuff you’re doing, sit on the couch eating nachos instead and you’ll still get most of the result you’re getting. If you don’t want to sit on the couch chowing down on nachos 80% of the time, then doing more of the 20% stuff is your fast track to success. And in this context success = more money with less work.” 

“It should also be noted that most people don’t know what they want until they’ve actually been presented with it. Also, when people are doing surveys or responding to market research, they do so with logic; however, purchasing is done with emotions and justified with logic” 

“Put another way—the majority of your success comes from the top 4% of your actions. Or put yet another way 96% of the stuff you do is waste of time (comparatively).” 

“I love it when a plan comes together.” 

“Here is the key point—just because you’re good at the technical thing you do doesn’t mean that you are good at the business of what you do.” 

“Make marketing a daily process. Create your own 1-Page Marketing Plan and most importantly implement the plan. Spend time daily doing business and building value.” 

“What business do I need to be in? What technologies are coming that are going to disrupt my industry? How can I take advantage of the coming changes in technology rather than fight them?” 

“different enough to be remarkable.” 

“You know [problem]? Well, what we do is [solution]. In fact, [proof].” 

“You’ve got to think winter in the summer. It’s just too easy to get faked out when the sky is blue, and the clouds are fleecy. You’ve got to prepare for winter because it’s coming, it always does.” 

“Struggling business owners will spend time to save money, whereas successful business owners will spend money to save time. Why is that an important distinction? Because you can always get more money, but you can never get more time. So you need to ensure the stuff you spend your time on makes the biggest impact.” 

“Business is a team sport, one in which you’re never going to win on your own.” 

“As entrepreneurs we have a “can do” mindset. This often means that when something needs to be done, we are tempted to just roll up our sleeves and just do it. However, spending a lot of time doing things that aren’t your area of expertise or aren’t a good use of your time can quickly become a very expensive exercise. Remember, money is a renewable resource—you can always get more money but you can never get more time.” 

“The marketing priorities of a large company looks something like this: Pleasing The Board Of Directors Appeasing Shareholders Satisfying Superiors’ Biases Satisfying Existing Clients’ Preconceptions Winning Advertising And Creative Awards Getting “Buy In” From Various Committees And Stakeholders Making A Profit” 

“Time is more valuable than money. You can get more money, but you cannot get more time.” 

“Once you’ve reached a level of competence, the real profit comes from the way you market yourself .” 

“To be a successful small business marketer you need laser-like focus on a narrow target market, sometimes called a niche.” 

“Don’t spend most of your time on the voices that don’t count. Tune out the shallow voices so that you will have more time to tune in the valuable ones.” 

“Money isn’t everything... but it ranks right up there with oxygen.” 

“One of the easiest methods of finding out what your prospects want is simply by asking them. You can do so through a survey or through more formal market research.”