I do think brands are like people.

Brands mean different things for different generations.

Part of our human nature is finding new ways of being.

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.

I've been told that I overshare. Sometimes I get criticized for it, but how else would I be if not all of me?

I love sleep so much. That's the one thing I won't sacrifice. I really cannot.

I don't even know how to behave without my sleep. I would be a horrible person to be around - cranky.

I'm a great napper. I nap in a lot of places.

We have to find ways to create content that folks want to see.

I have known Tiffany R. Warren for many years, and we have always shared the goal to promote diversity and inclusion in the creative industries.

When I was in the 10th grade, I decided to run for a position on the student council with the campaign slogan 'Nuthin but a Boz thang,' so you might say joining Beats Music is like coming full circle.

I've worked hard for my life. No one gave me anything.

I've never taken the easy route. I don't even know what that is!

I'm following the path that was destined for me.

Bringing your whole self to work is the mantra for me as I sit in my office and do the work, and it's also the mantra as I look out at the community that I'm trying to brand for Uber.

Companies can change. Culture can change.

I don't know if I'm ever considered a part of the community I'm in.

If I can be in a position of power and influence, and be able to make my present better, then I want to do that.

I think a lot of women have felt really powerless.

It's very personal to me and doesn't work for everybody, but what I have found in my experience is that when I make pro and con lists, it's usually because I am trying to talk myself out of a good idea or talk myself into a really bad one.

Everyone is going to be skeptical if they don't know what is happening.

The adage is true: Walk a mile in my shoes - or drive a mile in my car. There is nothing quite like sitting in the seat yourself.

When I first walked into Uber, it was very difficult because people were unsure about what was going to happen - there was a real sense of powerlessness.

I bite my nails.

I'm living out my dreams every day.

Instagram is a blessing - I love to post about everything I'm doing. The explore page is magical.

Live today as if you don't have tomorrow: my husband was diagnosed and killed by cancer within six months.

I don't think it's any secret that there's a lack of diversity in Silicon Valley. But that, to me, is actually quite beautiful. It allows me to be fully me because there is no one else to look at and say, 'Oh, I should be more like that.'

Even now, when people ask me, 'Why did you take the job at Uber?' I say because my gut told me to.

There is something to be said about taking the risk. We all know that is where the greatest reward is.

If you are in a hiring position, hire someone that is nothing like you. We keep looking for the commonalities, but find someone with commonalities that are nothing like you.

Any criticism, you should pay attention to. Whether you accept it and change or you take it and move on is the choice, but criticism is not a bad thing.

Human curation allows you to have the emotion and feel music, because it is a very emotional thing. It makes you feel happy; it helps you when you are feeling sad, gets you pumped up, calms you down.

I want to listen to my Apple Music on my iPhone. I also want to listen to it on my iPad. I want to play it on my Apple TV; I want to be connected everywhere I go. It fits into the puzzle of everything that is Apple, and, therefore, it should not be seen as some sort of separate entity that is trying to find its way.

I believe in manifesting the words that are coming out of my mouth. I'm very careful with what I say because the intention is then out in the universe.

I'm such a brand nerd.

I think it's interesting how you can associate a creative brand with a human being and use some of the good qualities of the human being and make it like a really tangible product that a lot of people can love.

I want to hear LeBron James's Uber stories.

I'm a woman. I'm black. I am passionate. I am transparent.

It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's trying to grow.

I've broken through many walls and glass ceilings.

Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.

Apple Music is a living, breathing brand.

Apple is a unique company in that the art and the science sit together very nicely. There's an appreciation for both sides of the brain.

I don't fear challenge.

I think women have a unique talent for being able to see the forest and the trees at the same time.

I've never made a move that I didn't feel was right in my gut.

Working at Uber, I see opportunity and potential.

Pop culture and entertainment can be dismissed as surface, but it's not. It's the language we all speak, and it's the connection point between people all over the world.

Passion should meet your professional life, and I'm a living, breathing testament to that.