The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

The best ideas come as jokes. Make your thinking as funny as possible.

The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising

Creativity Is a fancy word for the work we have to do by Friday.

Creativity needs discipline and freedom.

Don't hire a dog, then bark yourself