Fashion is about going ahead, not about memory.

I do my job like I breathe — so if I can’t breathe I’m in trouble.

Fashion is neither moral or immoral, but it is for rebuilding the morale.

Fashion is about two things: the evolution and the opposite.

Chanel is an institution, and you have to treat an institution like a whore – and then you get something out of her

There will never be a chanel collection without black

Forgiveness isn’t something I’m preoccupied with — turning the other cheek isn’t my trip.

If you stick to something doggedly, you are off to a bad start.

What is the worst is a fashion designer who talks all the time of his or her creativity, what they are, how they evolved. Just do it and shut up.

These are fat mummies sitting with their bags of crisps in front of the television, saying that thin models are ugly. Fashion is about dreams and illusions, and no one wants to see round women.

I'm never content with what I do. I live in a sort of permanent dissatisfaction. I think that's the secret to doing things well.

Success nullifies. You then have to do it again, preferably differently

For me, Chanel is like music. There are certain notes and you have to make another tune with them

If you throw money out of the window throw it out with joy. Don’t say: 'one shouldn't do that' - that is bourgeois.

I buy my shoes a size too small. I like the way it feels.

Change is the healthiest way to survive

I'm very much down to earth - just not this earth.

Keep the best, forget the rest.

I'm very severe with myself and sometimes I miss French cheese, but in your world it's not exactly the same thing.

I would like to be a one-man multinational fashion phenomenon.

Think pink but don't wear it

Respect is not creative ... Chanel is an institution, and you have to treat an institution like a whore — and then you get something out of her.

Books are a hard-bound drug with no danger of an overdose i'm the happy victim of books

When I was younger I wanted to be a caricaturist. In the end, I’ve become a caricature.