Peace is an idea born from hope and the desire to see your children raise a family, walk in a market, and engage in simple pleasures of everyday life without fear.

If you can inculcate in your team that every moment means everything, you can then step back to let them lead.

To maintain our entrepreneurial spirit, we have to create a culture in which everyone remembers that every order, big or small - and every interaction, every moment - will define what our company is today and what it will become tomorrow.

KIND had grown from a team of dedicated, overworked generalists to a large, professional organization with specialists who had either come in from outside or had been groomed internally to grow in a focused area about which they're passionate.

Like many start-up stories, mine has been rocky.

When I was eight, I started what could be considered my first business, performing magic shows in Mexico City.

When you're building a business, you want to focus and deliver excellence at what you do. This simply cannot be done when you are launching multiple ventures, dozens of new products, and selling everywhere and anywhere at the same time.

Trying to forget or hide your mistakes is a huge error. Rather, hold them near and dear to your heart. Wear them proudly.

Big failures hold better lessons than any success - as long as you are in tune with yourself and are open to learning from them. I can trace every one of my accomplishments to earlier failures that I learned from.

I know that when you are experiencing failure, it's pretty damn painful. It is easy in retrospect to wax poetic about it. But in the moment, you don't think you will survive, let alone have the time to reflect on how valuable those lessons will be for you in the future.

When someone gives 60 days' notice, they're able to play an active role in identifying and training their replacement.

We're all human, and part of being human is showing respect and support for others' life choices.

I'm very inquisitive. I love hanging around people who can teach me. I ask a lot of questions. And I'm very introspective and self-critical.

There are corporate environments where a person has dedicated their life to working hard, and then they're fired with a security person escorting them out the door. I find that so demeaning and disrespectful.

How powerful it is to surprise a total stranger with a really nice act: buy them a cup of coffee, pay their toll. It makes their day; it makes your day.

Socially conscious brands engender more loyalty.

You have to be very careful. If you over-commercialize a social mission, it completely loses its soul.

First of all, magicians practice a lot. It requires a lot of discipline. Second, you can't be afraid to be a leader, to go onstage, and you learn to have presence. You need to be able to visualize and connect and create. Most important, you learn to think outside the box.

There's a fundamental tension that is hard to overcome, that what's wholesome is not convenient and vice versa.

Without a doubt, what drives sales is letting people try our products.

The ideal time period to get an investment is when you've already proved your concept and know what you're doing, and it's about adding water to the seeds.

The people who work at FDA are just trying to do their jobs.

My dad told remarkable stories about how kindness helped him through, and he lived his life afterward always trying to make people's lives better.

We try to think with 'and' rather than 'or.' It doesn't have to be healthy or tasty. It can be healthy and tasty. It can be wholesome and convenient.

Transparency is one of our core principles, We treat the food with integrity. We don't commodify it beyond recognition.

We don't come up with product names like 'Cookie Sugar a la Mode.' We made a commitment that our brand is straightforward.

We need to understand the other side to impact the other side. We become much more effective as humans and leaders when we engage in hearty conversations with those who are different from us, not necessarily to change our opinions, but to build the empathy muscle.

I have an innate sense of justice and felt compelled to create an organization that would ensure consumers are provided with sound nutrition guidance. In establishing Feed the Truth, my intent is to elevate reputable science, bolster the voices of the nutrition community, and improve the guidance and information offered to Americans.

As a business owner, I understand the importance of prioritizing your bottom line, but it's equally as important to consider how you can succeed while also thinking about the long-term impact on the community.

The ideal is to build a culture of healthy discussion, where everyone's ideas are valued. At KIND, we want everyone to be comfortable challenging my or anyone else's ideas without ever feeling or making someone else feel that the questioning is a personal attack.

I believe that everyone in a company should pitch in to foster a culture of ownership and respect. At KIND, this belief translates to everyone being in the trenches - from team members just starting out to executives who have been with the company for years.

Even though people do not traditionally think of being empathetic as a business skill, it can create enormous value.

Often, just explicitly acknowledging how the other side must see things can help them open up to see your side and can help both parties achieve a fair and constructive outcome.

KIND has gone through many iterations as it deepens its social impact. When you're selling a million dollars a year, the impact you can have is very different than when you are selling over a billion dollars a year. Scale has allowed us to do things we never thought possible.

The power of the individual, market forces, and the private sector permeate our lives. With that power comes responsibility to address huge challenges. Climate change cannot be solved by governments alone. Xenophobia, hatred, and intolerance - more business leaders have to play a role in trying to be positive leaders, civic leaders.

One of the magical things about kindness is that it's what we nerds call a 'happiness aggregator.' People confuse kindness with being nice. And they're very different. You can be nice and be passive. But kindness requires action.

My dad had this incredible kindness that oozed through every part of his body. He had the ability to look at life positively in spite of what he went through. He was a Holocaust survivor. When he was 15-1/2 years old, he was liberated from the Dachau Concentration Camp by American soldiers who risked a lot to save people they had never met.

When I applied to law school, I wrote on my application that I wanted to do two things. One was to solve antitrust law's irregularities and problems, and the second was to solve the Arab-Israeli conflict.

At KIND, our purpose is to spark kindness.

You have a deeper purpose that drives you. You have to talk to yourself about what that purpose is. If you run through like a hamster to chase fame or money, you might end up wasting your life away. You find what drives you and gives you energy.

For me, work is both a hobby and a passion. And sometimes an obsession.

Showers last only 10 minutes, but you can't do anything else in there but think. The shower is probably the main place I come up with ideas. That's where I came up with the concept for OneVoice, my nonprofit organization.

I grew up in Mexico until I was 16, and then we moved to San Antonio because my dad's business was headquartered there.

If you had asked me when I was in law school or in college or as a kid, 'Is Daniel going to be running a food company?' I would tell you you're cuckoo. What I was going to be doing was representing Israel at the United Nations.

When I was 26, I founded Peaceworks as a food company that brought together Israelis, Arabs, Turks, and others in conflict regions to make and sell various food products from the Middle East. That economic cooperation helped bridge divides and cultivate mutual understanding among neighbors.

From an early age, my initiative took many forms - teaching myself magic so I could do magic shows, buying wholesale goods and then selling them to other kids, learning many languages.

Israel, for me, represents so much more than a nation. It's a very idealized example for the world. It's not just a nation that needs to be strong, secure, and safe. For me, for the sake of humanity, Israel needs to be a light that is an example to all nations.

Politics is, by its nature, not my favorite thing because it's more about dividing people, not bringing them together.

I'm very non-partisan. I don't consider myself loyal to any party in Israel.

I've been fighting BDS before people even knew that BDS existed.