QUOTES by David Droga
Find most favourite and famour Authors from A.A Milne to Zoe Kravitz.
My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.
Quote by -David Droga
People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.
Quote by -David Droga
Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters.
Quote by -David Droga
I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones.
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Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office.
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We're very much an advertising agency, but it's not about creating ads as we know it.
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The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference.
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Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do.
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The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.
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I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.
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Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising.
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You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.
Quote by -David Droga
Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?
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Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.
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I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration.
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I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society.
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The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.
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Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?
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We win more business, not because of pitching but because clients say, 'We like the work you're doing.'
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The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.
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There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?'
Quote by -David Droga
I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising.
Quote by -David Droga
There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters.
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Before the term 'viral video' came out, we used the mass media to our advantage.
Quote by -David Droga
I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make.
Quote by -David Droga
Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.
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The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.
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Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology.
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We work in an industry where people invent technology to avoid what we create.
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It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further.
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Creativity is a game changer. That's true of society, in advertising and in life.
Quote by -David Droga
A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by.
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Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.
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I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.
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We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.
Quote by -David Droga