QUOTES by Howard Schultz
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"There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net."
Quote by -Howard Schultz
"We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious."
Quote by -Howard Schultz
"Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine."
Quote by -Howard Schultz
"We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do."
Quote by -Howard Schultz
"Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising."
Quote by -Howard Schultz
"China traditionally has been a tea-drinking country but we turned them into coffee drinkers."
Quote by -Howard Schultz
"A great business has to have a conscience. You have to know who you are and who you are not."
Quote by -Howard Schultz
"We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick - it's transactional. I think tea is more Zen-like. It requires a different environment."
Quote by -Howard Schultz
"Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention."
Quote by -Howard Schultz
"You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve."
Quote by -Howard Schultz
"Cutting prices or putting things on sale is not sustainable business strategy."
Quote by -Howard Schultz
"You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own."
Quote by -Howard Schultz
"Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand."
Quote by -Howard Schultz
"Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others."
Quote by -Howard Schultz
"When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people."
Quote by -Howard Schultz
"My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow."
Quote by -Howard Schultz
"I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander."
Quote by -Howard Schultz
"I really believe that you cannot use the stock market as a proxy for the economy."
Quote by -Howard Schultz
"Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way."
Quote by -Howard Schultz
"We have a big opportunity in China. We think the number of stores here can rival the number in North America."
Quote by -Howard Schultz
"London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe."
Quote by -Howard Schultz
"My parents really wanted me to get out of New York, be exposed to other people, other ways of life."
Quote by -Howard Schultz
"I always saw myself wanting to do something deemed successful and good at the same time."
Quote by -Howard Schultz
"California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores."
Quote by -Howard Schultz
"I think my whole life, because of where I came from, I had a fear of failure."
Quote by -Howard Schultz
"Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings."
Quote by -Howard Schultz
"Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families."
Quote by -Howard Schultz
"In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you."
Quote by -Howard Schultz
"The premium single-cup segment is the fastest-growing business within the global coffee industry."
Quote by -Howard Schultz
"We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information."
Quote by -Howard Schultz
"When you start a company, it's a singular focus. You have the wind at your back."
Quote by -Howard Schultz
"Most business people today are not going to invest in the uncertainty that exists in America."
Quote by -Howard Schultz
"I'm optimistic about the country; I'm optimistic about the American people."
Quote by -Howard Schultz
"America's leaders need to put their feet in the shoes of working Americans."
Quote by -Howard Schultz