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One way Groupon hopes to gain an edge is by using software to learn about its members so it can deliver more relevant offers: my wife will get the manicure-pedicure deal, but I'll get an offer on fly-fishing lessons. The key now is execution - delivering great customer service and keeping everybody happy on both sides of the transactions.
One way Groupon hopes to gain an edge is by using software to learn about its members so it can deliver more relevant offers: my wife will get the manicure-pedicure deal, but I'll get an offer on fly-fishing lessons. The key now is execution - delivering great customer service and keeping everybody happy on both sides of the transactions.
Daniel Lyons
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