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With every product, the delta between the brand and the reality determines its power over the minds of consumers, and with Trump, that delta is always broad. If Trump said it was the best, it was average. If he said something was the finest, it typically included a spray-painted gold veneer.
With every product, the delta between the brand and the reality determines its power over the minds of consumers, and with Trump, that delta is always broad. If Trump said it was the best, it was average. If he said something was the finest, it typically included a spray-painted gold veneer.
Rick Wilson
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