People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off.

I want to make the school-garden movement work.

There's no doubt about it: people want local, real food.

We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys.

After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet.

The reality is that we connect through food, and we have the opportunity to do it three times a day.

We're moving to be more of a plant-based society.

It is an interesting thing. Every time I try and stray from the path of food, I get whacked.

The hard part about following your purpose is the distraction everyone pulls you toward.

Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities.

Using realtime ads, even mortgage companies can create ads that matter to you right now.

Advertisers really want to create ads that are relevant to the realtime experience.

I really believe that people don't have to eat healthy; they just have to know what they are eating, and then they'll eat better. That is really the movement we are behind.

We're social beings, and food is one of the things we can use three times a day to connect with family or with friends.

Anyone who thinks restaurants are hard should try working at a tech company.

It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that.

I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food.

When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there.

I used to throw cooking parties in university. Everyone would come over - sometimes you'd just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you.

Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family.

The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency.

No one wins in the industrial food system.

I was totally humbled by how hard it is to create a product every day that needs to be made from scratch.

The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing.