Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising.

Like anyone, I'm scared of failure. That drives you to work really hard.

You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.

Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.

I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration.

I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society.

If people know they're being sold to, you can celebrate the sell.

The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.

Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?

We win more business, not because of pitching but because clients say, 'We like the work you're doing.'

The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.

I don't want to spread myself so thin that I achieve nothing.

There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?'

I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising.

I'm not an executive. I'm a creative person.

There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters.

We strive to do stuff that connects with people.

Before the term 'viral video' came out, we used the mass media to our advantage.

Online is amazing, but it, in itself, is not a solution.

I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make.

Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.

The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.

Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology.