Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

Never stop testing, and your advertising will never stop improving.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Crony capitalism is alive and well: the big are bigger, the wealthy are getting wealthier because, with a very large powerful complicated government, which is what we have and which Democrats want more of, only the big, the powerful, the wealthy and the well connected can survive.

I think 4 percent growth is a good goal. And I think the fact that we have become used to an economy that sort of putt putts along between 1 and 2 percent is sort of tragic.

I understand how the economy actually works.

I learned long ago that the most effective way to compete is to play your own game, and I've been competing with men my whole life.

We need to be very well aware of the fact that China and Russia are using technology to attack us, just as ISIS is using technology to recruit those who would murder American citizens.

Whatever your issue, your cause, the festering problem you thought would be resolved - the political class has failed you.

2016 is going to be a fight. A fight between conservatism and a Democrat Party that is undermining the very character of our nation.

I didn't get a phone call from Bill Clinton before I jumped in the race ... maybe it's because I hadn't given money to the foundation or donated to his wife's senate race.

I know more world leaders on the stage today than anyone running, with perhaps the exception of Hillary Clinton.

Hillary Clinton lies about Benghazi, she lied about emails, she is still defending Planned Parenthood, and she is still her party's frontrunner.

I really believe that all CEO pay should be voted on by shareholders ahead of time. Mine was.

I mean there are many people who have endorsed me that I agree with on some things and not others.

I think when you've been a career politician for 34 years you have to run on your record.

I love being a woman. I like dressing up; I love buying shoes.

People who don't fit the mold are treated differently than those who do.