I don't believe in that term 'self-made' - not to be offensive, but I believe everything happens for a reason, every single person you meet. Even if it's one single person giving you advice, that person helped you get to where you're at today.

I've colored my hair so many times, and nobody tells you the damage it's going to do! I went blonde and lost all my baby hairs. I'm not coloring it anymore. Never again.

I'm homemade. I upload my videos in my living room; I edit everything, and I upload on my laptop. And my viewers love that about me, and they get inspired and do it themselves.

It's no longer the older paradigm of, 'I want to own this market, and no one else can own this market because I own this market.' The Internet has made the market limitless.

I don't believe that if one door closes, that's the end. You're in control of that, but you need to seek opportunities and prepare for them.

Eight years ago, if I wanted to do a YouTube video, I broke out my camera and filmed everything myself and learned how to edit and kind of become a one-woman studio. But we're living in an era now, thanks to ICON, where any creator who is online, they can create in their own space.

I always wanted a family environment, a community where a creator like myself could connect and vibe with other creators without feeling competitive.

When I first started, there really was no beauty guru community. I didn't have the right production resources. I had to learn how to edit. I didn't even have beauty products. I had to go out and buy them myself because beauty brands didn't even know what a beauty guru was.

Just like hair frames our face, brows frame our eyes. I see so much potential in harmonized beauty whenever I see a woman who's not filling in her brows, and I just want to go in with my brow pencil and just be like, 'Filling in eyebrows, OK, done - look in the mirror and be inspired.' That's one of my pet peeves, but beauty is subjective.

As a young girl, I loved having stories read to me. There is something magical about narration and voiceovers. Recording a voiceover is an art form in itself.

Every video I've made has an inspirational message behind it. Since day one, I thought, 'Okay, I want my audience to be, like, Disney members.' So if that's the case, I have to keep everything rated G.

I really believe in giving tools and resources to other creators so that they can create beautiful videos.

Don't trust everyone, especially if they say, 'Trust me.'

Anyone can wear glitter, even a woman in her 60s. It's all about techniques. Instead of applying glitter all over the face, you can just add a little to the inner corner of your eyes or on your brow bone, or even on your Cupid's bow. It just adds this magical element to your makeup.

Robust activity on one site is so much better than halfhearted activity on multiple sites.

Influence is the new power - if you have influence, you can create a brand.

I'm a creator at heart.

All of the development I do is with the help of business advisors who are more like my best friends than just business people. They helped me as I created Ipsy back in 2011, which is a beauty community that ships out sampling bags to subscribers.

I am first a creator, but my ongoing objective is to leverage my personal success to help mentor new and existing talent and further help them achieve their goals. Endemol Beyond shares this vision, and together, we will drive the future of original content for generations to come.

When Google reached out to me in 2011, they wanted me to build out their female lifestyle vertical. When they were starting with that initiative, they were giving each production house a million dollars to produce content.

I believe that rejection is a blessing because it's the universe's way of telling you that there's something better out there.

Platforms - they come and go, but storytelling is forever.

So many of my followers who just graduated can't get jobs; they're hundreds of thousands of dollars in debt, and they don't know what to do. My dream is to see a new generation of entrepreneurs who are creating and having more meaningful jobs than the day-to-day grind.

I didn't start wearing makeup until I was in art school, and many of the techniques I learned on canvas, I applied to makeup.