I would die to do Meghan Markle's makeup.

If I'm asking people to spend money on Huda Beauty products, I have to genuinely believe we have created the best.

I can't promote makeup on Instagram if I don't believe in the product.

Personally I've always given people make-up advice and talked about beauty products because that's what I'm passionate about.

What's getting me excited is a lot of times Huda Beauty is that brand that people get when they are just starting with makeup and I hope we can get them to start being more artistic and more experimental.

I love a full face of contour, lashes, lip liner - everything!

I think a lot of people overthink things.

I've always been obsessed with beauty, but never realized I could actually make a career out of it.

You need to constantly out-do yourself and constantly improve yourself.

When you think you've made it, you need to keep pushing because the person next to you or your competitor is also getting better, and you need to be able to stay ahead.

My husband and I love the saying, success is not owned. It's rented, and rent is due every single day, and I really and truly believe that.

This sounds really weird, but I feel like God has given me so many beauty dilemmas so I can help people.

As a kid, I never felt attractive at all.

This transition of being a woman and a breadwinner - it took some time for my dad to get used that. It took some time for my husband. I was like, gosh, I've worked so hard to be here, and then all of a sudden I don't know if I feel comfortable being here.

I felt like I was not a cute kid, and I remember seeing people transform. It was actually when my sister was in the beauty pageants and I was in some pageants. I didn't win any. I always got that like, participant trophy, but I fell in love with the way makeup could transform people.

For the longest time, I just felt like I had to be really, really harsh to be taken seriously as a CEO.

It's really important that we take away the shame associated with female hair loss and hair balding. It's just another beauty issue that we all can get through as soon as we start to feel more comfortable talking about it.

What can I say? I'm a Southern girl.

I was born in Oklahoma.

Women just never think their lips are big enough, even when they are really big. The first thing I always hear from women when they sit down with me is, 'I need to fill my lips.' It's almost crazy how many women say that to me.

It's hard being in the public eye.

In Dubai, people respect you if you wear lashes to the grocery store. I've been at the gym at 5 in the morning and seen full glam, which, I think working out with your full makeup is just crazy.

I grew up in Tennessee. I loved to wear full glam. I used to want to wear flash lashes every single day. I remember wearing them once and someone was like, 'Are you wearing false lashes?' I felt embarrassed. In the U.S., it's perceived as though you're trying too hard.

We are more than one part of ourselves.