People without an internalized symbolic system can all too easily become captives of the media.

Socializing is more positive than being alone, that’s why meetings are so popular. People don’t like being alone. That would be, however, an important skill to learn...

Good design is a visual statement that maximizes the life goals of the people in a given culture (or, more realistically, the goals of a certain subset of people in the culture) that draws on a shared symbolic expression for the ordering of such goals.

Sir John Templeton: "My ethical principle in the first place was: 'Where could I use my talents that God gave me to help the most people?'"

The happiest people spend much time in a state of flow - the state in which people are so involved in an activity that nothing else seems to matter; the experience itself is so enjoyable that people will do it even at great cost, for the sheer sake of doing it.

In knowledge-intensive business settings, where every manager has to oversee massive amounts of information as well as people, facilitating the use of psychic energy becomes a primary concern.

It is how people respond to stress that determines whether they will profit from misfortune or be miserable.

I think that evolution has had a hand in selecting people who had a sense of doing something beyond themselves.

People enter Web sites hoping to be led somewhere, hoping for a payoff.

When each of these three elements of vision-concern for excellence, for people and for the wider environment-are present, business is transformed from a tool for making profits into a creative, humane experiment for improving life.

If each of us hires people smaller than we are, we shall become a company of dwarfs.

If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become a company of giants.

We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above all, honest with consumers.

On the average, five times as many people read the headlines as read the body copy.

Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

You cannot bore people into buying your product - you can only interest them in buying it.

If you always hire people who are bigger than you are, we shall become a company of giants

Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.

Don't count the people that you reach, reach the people who count

Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.