Flavor is, counterintuitively, less than 10% taste and more than 90% smell.

Energy can neither be created nor destroyed. It can only change forms.

The goal is not only the eliminate the bad, which does nothing more than leave you with a vacuum, but to pursue and experience the best in the world.

My art, if I have an art, is deconstructing things that really scare the living hell out of me.

I specialize in pattern recognition and accelerated learning. So taking a subject that seems very complex or that can be presented in a very complex way, and distilling it down into the fewest number of moving pieces that really matter.

One of my greatest joys in life is trying things that haven’t been done before.

Sometimes, peculiar routines are the key to sanity and productivity.

You don’t “succeed” because you have no weaknesses; you succeed because you find your unique strengths and focus on developing habits around them.

Success, however you define it, is achievable if you collect the right field-tested beliefs and habits.

If you make it threaten people’s 3 Bs — behavior, belief, or belongings — you get a huge virus-like dispersion.

The top stories all polarize people. Do not try to appeal to everyone. Instead, take a strong stance and polarize people: make some love you and some hate you.

I have built my blog traffic and book buzz using mostly offline activities, and I recommend others do the same.

Bloggers are uniquely positioned to create bestsellers.

If someone’s criticism is completely unfounded on data, then I don’t want to hear it. It doesn’t hold up to scrutiny.

The question, ‘what is the worst thing that can happen?’ is a very powerful question.

If you sit down in a negative state, you will be thinking first and foremost of problems, and not solutions.

Listen to other experiences, and start forming questions that you can journal.

It’s never too late to begin a new chapter, add a surprise twist, or change genres entirely.

Make it fun for you and you will find an audience.

Focus on an obsession that makes you a bit weird.

To learn is to live. I see no other option. Once the learning curve flattens out, I get bored.

Much like you would train your body, you can train your mind.

My goal is to learn things once and use them forever.

Anyone you have in your mind as an icon is an imperfect, flawed creature, just like all humans on the planet.