“Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled.” 

“If a person doesn’t have a goal, there cannot be failure. I believe that is why so many people don’t set goals—they don’t want to set themselves up for any failure in life.” 

“For each article, Upworthy writes a minimum of 25 different headlines. Then the company does various A/B tests with its subscription lists to see which headline led to the most e-mail opens and the most shares.” 

“The easiest way to turn off your community members is to broadcast the same message across multiple channels. Instead, determine the kind of content that interests the members of your community in a way that is useful to them.” 

“Michael Stelzner, founder of Social Media Examiner, says it best:     It’s hard work. I’m not going to lie. Anyone who tells you that it’s really easy to build a content business is not telling you the truth. You have to accept the fact that this is going to be grueling, difficult, time consuming, and laborious work. But if you’re willing to roll up your sleeves and get dirty, and are willing to constantly analyze what you’re doing and scrap what doesn’t work and continue what does work, and keep at it, you can be very, very successful.” 

“When you’re creating content and you’re getting feedback from the audience it allows you to hone your vision, as well as embed your vision ultimately with whatever it is that you’re creating.” 

“Content marketing is the marketing and business process for creating and distributing content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.” 

“A blog post is like a miniskirt … it needs to be long enough to cover the essentials but short enough to keep it interesting.” And” 

“Your customers don’t care about you, your products, or your services. They care about themselves.” 

“Today’s availability of technology means that any business in any industry can develop an audience through consistent storytelling.” 

“What I now know is that it’s next to impossible to truly be a thought leader in your industry without a killer blog, a thoughtful book, and a speech that rocks.” 

“content marketing is not a campaign—it’s an approach, a philosophy, and a business strategy.” 

“Let’s say someone rounded up all your content and placed it in a box, like it never existed. Would anyone miss it? Would you leave a gap in the marketplace?” 

“Is there one overarching number, measure, or goal, like the number of championships won, that can drive our business?” 

“Patience, persistence and perspiration make an unbeatable combination for success. NAPOLEON HILL” 

“Great ideas often receive violent opposition from mediocre minds. ALBERT EINSTEIN” 

“Basically, content marketing is the art of communicating with your customers and prospects without selling.” 

“The Audience Persona The true delight is in the finding out rather than in the knowing. ISAAC ASIMOV Repeat this sentence: I am not the target for my content. This thought is critical as you go through this chapter. Business owners and marketers tend to bend their content to their thinking. Don’t fall into this trap.” 

“Sharing personal stories really tears down walls.” 

“What helps people, helps business. LEO BURNETT” 

“The Content Inc. model only works if you can build a loyal audience of subscribers over time. Period.” 

“uma start-up é uma instituição humana concebida para criar um novo produto ou serviço em condições de extrema incerteza.” 

“How wonderful it is that nobody need wait a single moment before starting to improve the world. ANNE FRANK” 

“Um post de blog é como uma minissaia... precisa ser suficientemente longa para cobrir as partes essenciais, mas curta o suficiente para mantê-las interessantes.” 

“Google says this isn’t true: “Let’s put this to bed once and for all, folks: There’s no such thing as a ‘duplicate content penalty.” 

“More and more, I find that the best Content Inc. programs revolve around aspirations, not needs.” 

“Como seria maravilhoso se ninguém precisasse esperar um momento sequer antes de começar a melhorar o mundo.” ANNE FRANK” 

“Loosen up. Authenticity trumps perfection when connecting with readers.” 

“A predictable plan from older white men that, over their careers, have had the life sucked out of them through a wicked one-two punch of trying to meet the needs of their investors combined with the stress of hiding their extramarital affairs.” 

“If you cannot make a phone call or send an e-mail that will directly influence how a company is run, then investing in that company is like gambling at the casino.” 

“speed beats perfection in most cases.” 

“The web is where we go to get answers, but print is where we go to ask questions.” 

“Good content marketing makes a person stop, read, think, and behave differently.” 

“I made mistakes in drama. I thought drama was when actors cried. But drama is when the audience cries. FRANK CAPRA” 

“Consider a ghostwriter. Believe it or not, many of the books from the authors you love have been written by someone else. It’s hard to believe, isn’t it? But it’s true. The best ghostwriters out there start at about $50,000 and then go up from there. If you simply can’t make the internal time or don’t have the resources to get the writing done, consider using one.” 

“A blog post is like a miniskirt … it needs to be long enough to cover the essentials but short enough to keep it interesting.” 

" Stop somewhere and realize that perfection is unattainable. I could have kept writing both books forever if I wanted to. At some point, you have to draw a line in the sand and publish the book. As soon as you finish it there will be some new research, some new story, or some new perspective that you should have covered. Don’t worry about it; just use it for your next book.” 

“ As an alternative to a comic book, consider an online comic strip that appears every week. Tom Fishburne (the Marketoonist) creates new posts almost every day in the form of a cartoon (see Figure 16.16). Tom has become a worldwide expert in visual content because of his cartoons.” 

“WANTS, NOT NEEDS More and more, I find that the best Content Inc. programs revolve around aspirations, not needs.” 

“The way we communicate with our prospects and customers is the one remaining way we can actually be different.” 

“Content marketing without a loyal audience is not content marketing at all.” 

“CONTENT MARKETING: FOR NONBELIEVERS Your customers don’t care about you, your products, or your services. They care about themselves, their wants, and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you. This last definition is my favorite (with kudos to bestselling author David Meerman Scott for helping to popularize this), and the hardest for marketers and business owners to deal with. So often we marketers believe that our products and services are so special—so amazing—and we think that if more people knew about them, all of our sales problems would be solved.” 

“In order to be successful, you need a marketing culture that includes both a strong marketing and publishing core, and a keen understanding of how consistent editorial content can maintain or change customer behavior.” 

“Take heed from Aristotle. When I first started teaching public speaking, I always used Aristotle’s advice on speeches: tell them what you are going to tell them (the intro), tell them (the body), and then tell them what you just told them (the conclusion). Much of public speaking and getting things to stick is repetition. This type of setup does the trick.” 

“Your work is to discover your work and then with all your heart to give yourself to it. BUDDHA”