“All revenue is not the same. If you remove your worst, unprofitable clients and the now-unnecessary costs associated with them, you will see a jump in profitability and a reduction in stress, often within a few weeks. Equally important, you will have more time to pursue and clone your best clients.” 

“A financially healthy company is a result of a series of small daily financial wins, not one big moment. Profitability isn’t an event; it’s a habit. WHY” 

“Profit is not an event. It's a habit.” 

“Small, repetitive, continuous actions, chained together, build momentous momentum” 

“Putting your nose to the grindstone is a really easy way to cover up an unhealthy business. We think that if we can just work harder, longer, better—if we can just hold out—something good will happen one day.” 

“You are no longer asking, “How can I make my business bigger?” You are asking, “How can I make my business healthier?” WHAT” 

“los humanos no somos lógicos.” 

“The old, been-around-forever, profitless formula is: Sales – Expenses = Profit The new, Profit First Formula is: Sales – Profit = Expenses The math in both formulas is the same. Logically, nothing has changed. But Profit First speaks to human behavior—it accounts for the regular Joes of the world, like me,” 

“A lack of profitability is consistently the major reason cited for business discontinuation.” 

“Working on your business is about building systems. Period. An entrepreneur is someone who finds the solutions to opportunities and problems and then builds systems to consistently deliver those solutions through other people or things. However,” 

“We assume that multimillion-dollar companies are turning big profits, but it’s rare to find a truly profitable business.” 

“At the end of the day, the start of a new day, and every second in between, cash is all that counts. It is the lifeblood of your business. Do you have it or not? If you don’t, you’re in trouble, and if you do, you can sustain. GAAP” 

“When you base decisions on your best revenue month, you will run out of cash—quickly.” 

“When less money is available to run your business, you will find ways to get the same or better results with less. By taking your profit first, you will be forced to think smarter and innovate more.” 

“¿Conoces el dicho “el ingreso es vanidad, la ganancia es sanidad y el efectivo es rey”?” 

“El sistema Profit First conduce a un crecimiento más rápido porque aplica un proceso de ingeniería reversible a tu rentabilidad. Cuando tomas tu ganancia primero, tu negocio te dirá de inmediato si puede pagar los gastos en los que estás incurriendo; te dirá si estás lo suficientemente simplificado; te dirá si tienes los márgenes adecuados. Si descubres que no puedes pagar tus cuentas después de haber tomado primero tu ganancia, debes atender todos esos puntos y hacer los ajustes correspondientes.” 

“Perfectionism kills every dream—better to just start.” 

“Para crecer más y más rápido, necesitas ser el mejor en lo que hagas.” 

“Without enough money, we cannot fully realize our authentic selves. Money amplifies who we are. There isn’t a single ounce of doubt in my mind that there is something big you are intended to do on this planet. You wear the cape of what I believe is the greatest of all superheroes: the Entrepreneur. But your superhero powers can only yield as much power as your energy source provides. Money. You need money, superhero.” 

“Tomar primero la ganancia te ayudará a descubrir cuáles de las muchas cosas que haces generan dinero y cuáles no.” 

“Luego la dirección es obvia: hacer más de lo que resulta rentable y arreglar (o eliminar) lo que no lo es. Te” 

“Te enfocarás en lo que te genera ganancias, de manera natural, y cada vez serás mejor en eso.” 

“cuando te vuelvas mejor en lo que tus clientes de por sí ya quieren, les vas a gustar más. Todo esto se traduce en un crecimiento rápido y saludable.” 

“En conjunto, esas son las cinco cuentas fundacionales (ingreso, ganancia, compensación del dueño, impuestos y gastos de operación) y” 

“Somos bestias emocionales con cerebro de mono.” 

“The system for profitability we have been using since the beginning of time is totally stupid. Actually,” 

“Here’s the deal, my friend: Profit is not an event. Profit is not something that happens at year-end or at the end of your five-year plan or someday. Profit isn’t even something that waits until tomorrow. Profit must happen now and always. Profit must be baked into your business. Every day, every transaction, every moment. Profit is not an event. Profit is a habit.” 

“Richard Thaler y Cass Sunstein en su fascinante libro Nudge,” 

“Instant Assessment is so fast and easy,” 

“Una empresa con finanzas saludables es el resultado de una serie de pequeñas victorias financieras diarias, no de un gran momento. La rentabilidad no es un evento, es un hábito.” 

“As an entrepreneur, your income varies. Some months are great; some months suck, and most are average.” 

“Ley de Parkinson, que establece que la demanda de algo se expande para igualar la oferta.”