“All revenue is not the same. If you remove your worst, unprofitable clients and the now-unnecessary costs associated with them, you will see a jump in profitability and a reduction in stress, often within a few weeks. Equally important, you will have more time to pursue and clone your best clients.” 

“A financially healthy company is a result of a series of small daily financial wins, not one big moment. Profitability isn’t an event; it’s a habit. WHY” 

“Profit is not an event. It's a habit.” 

“Small, repetitive, continuous actions, chained together, build momentous momentum” 

“Putting your nose to the grindstone is a really easy way to cover up an unhealthy business. We think that if we can just work harder, longer, better—if we can just hold out—something good will happen one day.” 

“You are no longer asking, “How can I make my business bigger?” You are asking, “How can I make my business healthier?” WHAT” 

“los humanos no somos lógicos.” 

“The old, been-around-forever, profitless formula is: Sales – Expenses = Profit The new, Profit First Formula is: Sales – Profit = Expenses The math in both formulas is the same. Logically, nothing has changed. But Profit First speaks to human behavior—it accounts for the regular Joes of the world, like me,” 

“A lack of profitability is consistently the major reason cited for business discontinuation.”