QUOTES by Jonathan Ive
Find most favourite and famour Authors from A.A Milne to Zoe Kravitz.
There was a 'Wired' cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it just said, 'Pray.' I remember this because of how upsetting it was. Basically saying either it's going to just go out of business or be bought.
Quote by -Jonathan Ive
We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.
Quote by -Jonathan Ive
It's difficult to do something radically new, unless you are at the heart of a company.
Quote by -Jonathan Ive
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Quote by -Jonathan Ive
My focus is incredibly narrow. I can't talk with any authority other than design and development of product.
Quote by -Jonathan Ive
Once, even the simple metal needle challenged the conventional thinking of a time.
Quote by -Jonathan Ive
You cannot disconnect the form from the material - the material informs the form.
Quote by -Jonathan Ive
I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.
Quote by -Jonathan Ive
When you do everything to make the very best product, it also means you're very focused on just a few products.
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We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.
Quote by -Jonathan Ive
Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!
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Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.
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My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.
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Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.
Quote by -Jonathan Ive
We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.
Quote by -Jonathan Ive
I think subconsciously people are remarkably discerning. I think that they can sense care.
Quote by -Jonathan Ive
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Quote by -Jonathan Ive
It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption.
Quote by -Jonathan Ive
I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
Quote by -Jonathan Ive
With a father who is a fabulous craftsman, I was raised with the fundamental belief that it is only when you personally work with a material with your hands, that you come to understand its true nature, its characteristics, its attributes, and I think - very importantly - its potential.
Quote by -Jonathan Ive
I don't know how we can compare the old watches we know with the functionality and the capability of the Apple Watch.
Quote by -Jonathan Ive
Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.
Quote by -Jonathan Ive
What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.
Quote by -Jonathan Ive
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.
Quote by -Jonathan Ive
A small change at the beginning of the design process defines an entirely different product at the end.
Quote by -Jonathan Ive
It never ceases to amaze me what it takes to develop and bring to mass production a product.
Quote by -Jonathan Ive
We all use something - you can't drill holes with your fingers. Whether it's a knife, a needle, or a machine, we all need the help of a device.
Quote by -Jonathan Ive
At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.
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'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing.
Quote by -Jonathan Ive
When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.
Quote by -Jonathan Ive
Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.
Quote by -Jonathan Ive