Jonathan Ive

Jonathan Ive

27-Feb-1967


United Kingdom


Designer

QUOTES BY Jonathan Ive


Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

There's no learning without trying lots of ideas and failing lots of times.

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.

When something exceeds your ability to understand how it works, it sort of becomes magical.

One person's car is another person's scenery.

If you are truly innovating, you don't have a prototype you can refer to.

The best ideas start as conversations.

Good is the enemy of great.

Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.

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