QUOTES by Michelle Phan
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When I smell pho, I just automatically think of my mom. All these nostalgic feelings and memories come rushing through my head.
Quote by -Michelle Phan
My mother would work 14 hours, and she'd come home, and she'd just get right into cooking... she wanted to make sure my brother, my sister and I had food in our bellies.
Quote by -Michelle Phan
Most people think of me as a makeup guru, but might be surprised to know I'm also a trained artist and a huge comic book fan.
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It's a deeper connection when you meet someone online and talk to them every day.
Quote by -Michelle Phan
Western beauty is considered the dominant beauty in the world. Tall, blond, blue eyes. I always felt a little self-conscious because I wanted to be more Caucasian. I tried to get bigger eyes... I would dress preppy.
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Honestly, what I have the most fun with, I just hang out with my cat, and I go online, and I talk to my followers, and I have real conversations with them.
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I was 16 years old and wanted to help my mom with the rent. There was a restaurant called China Buffet in Tampa that hung a 'Help Wanted' sign outside, so I went in and ended up hosting every Friday and Sunday for $6 or $7 an hour.
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I love liquid eyeliner - it's just easier. It doesn't melt, fade, skip, or smudge. It's tougher to use because it's not as forgiving. The brush for my em michelle phan Scribble Calligraphy Liquid Liner was inspired by a calligraphy brush, so you can get a very thick or thin line, depending on how you flick it. I use it in Tattoo Black.
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I'm motivated by my love to share and teach. I love sharing things that inspire me, and I love connecting with people. Being a part of a community is in the millennial DNA.
Quote by -Michelle Phan
You need interesting content that entertains or informs - preferably both. You want people to look forward to your posts and come back for more. People want to follow you. They want to hear your words and see your vision.
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Social media is an ever-changing world. You want to be ready if a certain platform becomes red-hot, and you don't want someone else taking your company name as his or her handle. That does happen!
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As one of the first creators on YouTube, I've been fortunate to sit in the front row, witnessing the remarkable evolution of digital media. The experiences and knowledge I've been afforded are invaluable, and I'm excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business.
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I'm grateful that L'Oreal believed in me and helped me bring my dream of creating a beauty brand to life. I'm excited to be working with Ipsy to bring Em home to my community, the original inspiration for the brand.
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I want to be able to leave behind an infrastructure and a road map for any of my dreamers to follow. So that they can again take care of their family, pursue what they love and live a fulfilling life. Everyone is called, but not everyone answers. I was called, and I answered.
Quote by -Michelle Phan
Art was a way for me to express myself and for me to also escape because it was tough growing up as a child. We didn't have a lot of money. I was always creating. I was writing stories. I was doing comic books. I made my own universe.
Quote by -Michelle Phan
As my YouTube following grew, I was soon earning as much from advertising revenue as from waiting tables, so I quit my job. My boss thought I was crazy, which just made me more determined. In 2012, four years and 200 videos later, my channel was so successful that Google offered me $1 million to create 20 hours of content.
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My dad and I had been close - he called me Tuyet Bang, Vietnamese for 'avalanche,' because of my nonstop energy. I took a lot from him, like being a risk taker, and I know how much he loved my mother.
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If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.
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My best advice for anyone out there that feels like, 'I don't have a million followers so why should I even give it a shot,' is that it's not about the numbers - it's about the engagement. That's how you can build influence.
Quote by -Michelle Phan
Your YouTube channel is your show. I think it's a wonderful platform for anyone who wants to have stronger creative control over their content, their message, their vision and their branding.
Quote by -Michelle Phan
I'm used to everything digital - the pictures, the avatars of the person, the profiles - so when I get to see someone in the flesh, it's really nice.
Quote by -Michelle Phan
I don't want to make videos where people are always happy and they're agreeing. It's boring! Do something where people can talk about it.
Quote by -Michelle Phan
I am passionate about finding undiscovered and talented artists. I want to help those artists get to the next level and provide existing artists with a new way to reach fans. I wanted to partner with the Cutting Edge Group because they share my vision and have a proven track record in innovation in the music business.
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I'm platform agnostic. I've been platform agnostic ever since I went online.
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I always had that yearning, that hunger, to one day be independent and be my own person and build my own world. The most fulfilling thing is to live a life where you have freedom.
Quote by -Michelle Phan
One day, you have a father who's always around, and then the next day, he's gone. I was too young to comprehend that. I actually thought he was going to come back.
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What if someone created some sort of eyebrow pencil that was revolutionary and that was made specifically to help eyebrows look more realistic?
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I call 2015 a year of deconstruction. I needed to deconstruct myself, my businesses, and find all of the holes in my empire. I had to find holes and fill them with people who could do it better.
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It's very easy to make a viral video, but longevity and consistency, that's hard.
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We're living in an age where we should be collaborating. Because it's the Internet now. It's hard to say who owns what.
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The first videos I uploaded on my own personal channel were videos of dogs.
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Ipsy's goal has always been to create a community that inspires women around the world to express their own unique beauty.
Quote by -Michelle Phan
Flipboard is really fun because it's like a digital magazine that lets you curate your favorite things and follow your favorite people. I do Instagram but not Vine. I love Vine, but I don't have time to browse through it. So when I'm on YouTube, I'll look up the 'best of Vine' compilations.
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I glance through the pages of all the top magazines every month just to see if there are any colors that are trending. I'll also go on Instagram and look at the 'popular' page to see what people are liking, what's cool. I'll check it at different times of the day; for example, if it's really late in L.A., you'll see a lot of posts in Asia.
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So many of my friends have 200,000 subscribers, and they make around five to six K a month, which is completely cool.
Quote by -Michelle Phan
Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.
Quote by -Michelle Phan
You know how it is in L.A. At times, it's a dog-eat-dog world. There's a lot of sharks. I think with YouTube, we're anti that. We're anti-competitive. We're all about collaborating and supporting.
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I got an apartment for my family so they can move out of this one-room that they were renting out from a family.
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I now have 10-year-olds asking me about how to become successful, how to become a business owner, which is crazy - at 10 I was trying to figure out which Barbie I wanted.
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If I can find time to play games, it's console gaming. I don't want to be plugged into my phone all the time. I'm waiting for the new Mario Kart to come out, but I've been playing Donkey Kong and Mario 3D World on the Wii U.
Quote by -Michelle Phan
I had a blog and was documenting my life as a college student in an art school. I had a few comments left by a few girls asking if I could do a tutorial on how I did my makeup. I didn't think my makeup was all that special, but I try my best to share whatever I can with my viewers.
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There's definitely more to me offline than what you see online. Because what I show online is what I want to show to my followers... If I showed everything I did offline, it might not align with some of my other followers around the world.
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