QUOTES by Nick Woodman
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When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur.
Quote by -Nick Woodman
Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow.
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Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive.
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When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro.
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I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there.
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I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro.
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It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video.
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Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life.
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It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way.
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I don't want to wake up and see my kids going off to college and wonder what happened.
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As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision.
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If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera.
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Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros.
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I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.
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I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that.
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I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides.
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I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.
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I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal.
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If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better.
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If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it.
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Keeping people fired up starts with having a really clear vision for what the company is aiming to do.
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I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system.
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Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors.
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In France, a hip replacement was captured using two GoPros in a stereoscopic 3D arrangement. Students can watch the surgery using a virtual reality headset.
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My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty.
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To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it.
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Dedicating myself to actually following through was my single biggest achievement.
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I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that.
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People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment.
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People don't go buy GoPro for the thing; they buy it for what the thing does.
Quote by -Nick Woodman