I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going.

People use GoPros to capture the experiences they are passionate about.

Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera.

I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in.

I want to want to go to work in the morning.

You know what the best thing about morning ski trips are? McDonald's!

I'll let myself obsess over things.

GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.'

Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises.

The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera.

As long as we continue to execute, everything will work out for everybody at GoPro.

When I was 22, I realised I wanted to be an inventor.

Automobiles are dangerous as all get-out.

I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier.

I lost $4 million of other people's money between the ages of 24 and 26.

The best way to fire somebody is to compassionately fire them.

The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working.

GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content.

The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing.

I have a GoPro in the trunk of my streetcar.

Losing other people's money was terrible.

I learned that most people buy based on emotion, not on a rational breakdown of the product or service.

I wore a GoPro camera on my head for all three of my boys.

You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves.

I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!'

I'm just extremely excited to explore the planet that we're living on.

Surfing is such an incredible experience with a huge ego element.

My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business.

I still drink a couple of Red Bulls every day.

One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's.

What makes 4K so interesting is it captures lifelike cinema-quality video.

You must, as an entrepreneur - if that's your position - be doing things that really move the needle.

I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it.

No surfer wants to be the photographer, especially when the waves are good.

At a certain point, the services that you build around the hardware become more important than the hardware itself.