GoPro lets people take other people along for the ride with them.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

A smartphone is a mobile computer in your pocket.

People don't go buy GoPro for the thing; they buy it for what the thing does.

People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment.

I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that.

Dedicating myself to actually following through was my single biggest achievement.

To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it.

My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty.