“FitLife.tv’s problem wasn’t a traffic or conversion problem. It rarely is. More often than not, it’s a FUNNEL problem.” 

“Ultimately, the business that can spend the most to acquire a customer wins.” —Dan Kennedy” 

“Wealth → marketing → sales funnels” 

“The problem is you can’t spend enough to acquire a customer, and the way to fix that problem is to fix your sales funnel,” I replied calmly.” 

“Pay attention the next time you’re scrolling to what hooks grab your attention. Why did you stop? Why did you click play? What did the hook say, and how did it make you feel? Answering these questions will help you to become amazing at developing hooks.” 

“And as you’ll see in the next secret, understanding the phrases that are going on inside of your customers’ minds in both directions (moving away from pain or toward pleasure) will guide you to finding them.” 

“Other niches inside of the marketing submarket could be marketing through e-commerce, Amazon, dropshipping, SEO, PPC (pay per click), Facebook Ads, or online courses.” 

“With that in mind, when I build my Dream 100, I’m not just looking for other people who are selling “sales funnels” stuff. I do add those people, companies, and keywords to my list, but what I’m really looking for is all the other people, companies, and keywords that are within my submarket.” 

“That is the first question you need to ask inside of the secret formula: Who is your dream customer?”