“At its heart, Product Launch Formula is made up of sequences, stories, and triggers.” 

“Our product launches use a series of sequences—pre-prelaunch, the prelaunch, the launch, and the post-launch.” 

“If you want to make your business and your marketing memorable, then your marketing needs to tell a story.” 

“It’s not hard to impress your clients. Give them what you promised, give them great customer support, and then give them an extra surprise or two along the way. Do those things and you will be paid back 100 times. And” 

“Your most scarce resource is focus.” 

“Making the right decisions around that opportunity cost is one of the biggest factors in the success of your business.” 

“Hi, We’re VERY close to finishing our long-awaited Trading Manual. We have been working on this for more than four years, but we are finally going to wrap it up. We will be releasing it in early January. This course will be entirely focused on “Support and Resistance.” It will include two printed manuals, eight audio CDs, and one video tutorial DVD. It is going to be a complete brain dump of everything that we know about “SUPPORT and RESISTANCE.” We are going to cover all the ways that we use to generate our support and resistance zones, and we are going to show you exactly how we trade those zones. HOWEVER, we need your help. Before we finalize everything and send it off to the printer, we need to make sure we have covered everything. That is where you come in. Please take a few minutes to answer this super-short survey—there is really only one thing we want to ask you … What are your two top questions about Support and Resistance that we absolutely NEED to answer in our trading course?” 

“MY STUFF” to your followers. Opening a dialogue with your potential clients is an example of what I call “the shot across the bow,” and it’s a great way to start your prelaunch campaign.” 

“How long can a war go on? It seems like this war has been going on forever without end.”