I'm very conscious that a music video is beyond just a promotional tool for a song. It takes a song to the next level and it gives a song a new life.

I often make a joke of my parents, because I come from a Nigerian background and there's a stereotype in the Nigerian community that all of us are going to be doctors and lawyers, and that's just how it is. But upon reflection, my parents were always really supportive of me doing music.

I mean, London has shaped me as a person. My parents are Nigerian so I've had the luxury of blending different cultures together just through my everyday life.

I use Auto-Tune but it's not to mask anything. If you come to see me live, I can sing on the spot. Auto-tune is just for the recording. It keeps everything really precise.

There are so many amazing out, gay, black artists who are really great in their own fields, but they aren't necessarily trying to make pop music. I guess my thing is different because I am trying to be part of that world. But doing it my way.

If I'm writing a tune with someone I'm making sure it's what they wanna say and it's articulating what they have to share.

For me, I've written and produced for pop singers, but, like, female pop - I love that. I think it's putting me in the game that I love girl pop. All my writing is inspired by it.

The thing about Auto-Tune is it can't fix everyone. It only fixes pitch. Everything else - the emotion and the attack and the energy? That's what a singer is.

My real name is Uzoechi Emenike.