There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it was important to have a microphone in the Wii Remote.

We respect all of our competitors, and when I talk about our competitors, all of our competitors for entertainment time and leisure time.

We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history - rumble, joystick - things that we invented, if you will, and first put in video games, others quickly latched on to.

Nintendo looks at every technology. Often times, we look at technology before it really is considered mass-market ready. The original DS had touch screen on a device. First time that a mass market product had touch screen built in.

We want the consumer who has bought into the Nintendo Switch platform. When there's a great third party experience, we want them to jump in immediately.

In particular, in the Americas that I have responsibility for, 'Zelda' is a franchise that is very well developed.

I grew up playing the Super Nintendo.

My favourite game is 'The Legend of Zelda: Link to the Past.'

I'm passionate about what I do.