Richard Edelman

Richard Edelman

15-Jun-1954


United States


Businessman

Richard Edelman is the CEO of Edelman, a global communications company. The company was named “PR Agency of the Decade” by both Advertising Age and The Holmes Report. Richard has extensive experience in management and reputation management, having led shares with large companies, NGOs and family businesses in more than 25 industries around the world. Advise countries in all regions of the world on economic development programs. As the founder of the annual Edelman Trust Barometer, Richard has been one of the leading executives in business, government, media and NGO trust.

QUOTES BY Richard Edelman


The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather than earn, votes.

Institutions are better served by going direct to end users, establishing a channel for direct dialogue and feedback. It is a world of many to one, not one to many.

I take the subway to work. I fly coach back and forth to Chicago.

Edelman maintains a very conservative balance sheet. We do small acquisitions. This helps me sleep well at night.

I went to every sports contest for my kids. I turned off my cell phone at 8 P.M. I did have to travel relentlessly and had some nights at black tie events. But when I was home, I was home.

The separation of audience into tribes preferring to reinforce their own views with media of similar ideological stripe makes true debate impossible.

We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of information through social channels radically disrupted the mainstream news agenda.

Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion.

My daughters will succeed me as owners of the firm.

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