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We don't believe used games are in the best interest of the consumer. We have products that consumers want to hold onto. They want to play all of the levels of a 'Zelda' game and unlock all of the levels.
Reggie Fils-Aime
In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.
With risk, sometimes you have tremendous success, sometimes not so much.
If Wii was about gaming for the masses, then think of DSi as creativity for the masses.
The marketplace is absolutely mercurial. But what I love about our company is that we create a vision, and then we go all in.
For Nintendo, we do believe the GamePad is a critical innovation, and we believe that integrated experience with a second screen is something that brings new propositions to the consumer.
We don't do things the same way everyone else does. We relish being different. We see that difference as an element that makes us more compelling to the consumer.
For us, we're clear that, in terms of Nintendo-developed games, we want to bring new experiences from our best franchises to Nintendo Switch, and that's what you see with 'Smash Bros.' and 'Pokemon.'
There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into.
We want great third-party titles to achieve mass-market success on Nintendo platforms. We also want the evergreen Nintendo titles to continue to do well.
October, November, December is a huge selling season globally for Nintendo.
That 'Super Mario' movie from the 1990s... left a really bad taste in the mouth of our developers.
Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling.
I really suck at 'Smash Brothers.'
We brought augmented reality to the marketplace with Nintendo 3DS. We made it fun; we made it social.
I would say that 'Breath of the Wild' is a dramatic departure from the conventions of a 'Zelda' game.
Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game, or a 'Pokemon' experience comes on the platform, it needs to be exceptionally compelling because we plan on selling it for a very long time.
Nintendo is about innovation and bringing new and unique game play to the consumer - both the core gamer as well as new gamers.
During my tenure with Nintendo, we've pushed back development a number of times on key games - in the end, it's always worth it - because our focus on quality is so strong.
We love experimentation. That's where the gold nuggets come from.
With innovation, there is always risk.
Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.
The one point gamers all hate is the point where they have to put the controller down.
If we had not had the Wii U, we would not have the Switch.