Working out is so mentally and physically important.

You have to learn to sell yourself. I think people forget they need to look at where else they've really performed in their life, where they've been in a place where they were confident.

Without a story, people aren't going to connect to what you're telling, what you have a pain point about. It's so important for them to know why you've created the company, without that connection to the broader vision that you have - why are you going to do it? What are you going to accomplish?

We're not trying to be Nike. It's about evolving into new products that are going to make people's lives better.

We want you to find that thing that will make your life better.

Some people have that school of thought where fitness isn't enjoyable, but we're making it enjoyable, I think, by making it more fun, challenging, and engaging rather than this boring thing that you have to do. It's about using technology and data to change this experience.

I basically live in workout clothes.

My assumption was that people are already motivated to go to a fitness class. That's who I am. I was already ready to go out there and get to class. All I needed was a search tool. But it turns out people need more than that, and that's why gym memberships exist.

I always say investors invest in lines, not dots.

I think I had a lot of people who were like, 'Payal, we love you, but product's not there,' or 'business is not there.' I never gave up, though.

No business is good when, on the last day of the month, you're like, 'What was the usage for the month?'

I truly believe that everyone can be creative; you just need to find your form of expression.

We never would have built ClassPass if I hadn't learned so much from the Classtivity experience.

The more you practice something, the easier it'll become.

I reason that as long as I'm smiling 90 percent of the time, I can handle the setbacks that occur 10 percent of the time.

I get bursts of creativity with bursts of physical activity.

You need people to encourage you along the way, both during your success and failures, because there will be both.

When I first started out, there were times I would dress or act in a way because I thought it was expected of me or that people would take me more seriously. But once I started leading in a way that was authentically me, that is when I really started to see success.

You can't replicate Seamless or OpenTable for another industry.

Founders are exceptional, and they all want to go back to creating. And I feel privileged to be able to do that.

As long as I'm building and doing what I want to do, that's the only thing that matters.

I'm an artist in my heart.

Any time you find yourself doing something out of obligation, that's a time you should start questioning whether you're spending your time wisely.

You should wake up in the morning and say, 'What do I want to do today? What's going to make me happy?'