It's typical for video customers to often use licensed music - whether a soundtrack, background music, or sound effects - to complement their video projects.

In 2013, we opened our first international office in London and established a European hub in Berlin.

We believe PremiumBeat will accelerate our mission to make licensable music accessible to every creator.

We significantly increased our global presence in 2014. During the year, we expanded the number of languages in which we serve customers to a total of 20.

Shutterstock's ability to cultivate a healthy and expanding marketplace for both customers and contributors remains a key competitive advantage and a crucial component of our sustained growth.

On average, an e-commerce client who evolves into a premier enterprise client increases their annual spend by 10 times in that first year.

To ensure we are meeting the demands of existing customers while also attracting new users, we remain focused on building cutting-edge technology and introducing new and innovative product offerings.

We have a lot of customers in Japan, but they don't quite get the local content that they always need, so we want to encourage all of our product teams to start thinking globally.

Try to rally up as many people as you can with as much information as you can to try to get it to appear in front of the right people in the organization who are the decision-makers to greenlight the project.

It turned out it was really easy to create commercial stock footage.

To make a computer do something that would take a human a long period of time was always interesting.

Each time I went to create my website, I needed imagery. It was complicated to get, the process was expensive, I had to negotiate rights. I knew there had to be a better way.

Instagram is great for us because it's encouraging people to shoot more stuff. Some of those snappers will become professional, and they may choose to sell their photos through us.

I wanted a CFO with public company experience; I needed an HR department, new office space, and a board which could help me grow the business. Insight, the private equity firm I chose, helped me with all that.

Every time someone downloads a picture, the photographers get paid about 30% of what we charge.

Many entrepreneurs think that cash is the ultimate solution to all of their problems: the one thing standing between them and their dreams.

Many entrepreneurs have shifted their focus to pursuing VC funding as a primary strategic priority instead of concentrating on generating value for their users. This is worrisome because raising capital alone is misleading as a benchmark for success.

All businesses need images to sell their products and services.

I've little in common with the scene in Silicon Valley and San Francisco. I'm a New Yorker.

I don't own a helicopter because I want someone to bring me places quickly. I own it because it's an incredible machine that I like to fly and learn about. I like the complexity of it.

I shot images of everything I could find over the course of a year. I would go all over the world and take pictures. In a day, I could easily take thousands.

In the early days, start-ups make the main mistake of hiring people to do the work that they could do themselves.

I love meeting contributors and hearing how we inspire them to create art. I'm also proud of creating hundreds of jobs.

The decisions you make affect a lot of people. You have investors, employees, and customers who all rely on you. Being a leader is a 24-hour-a-day job.