From our earliest days, Booking.com has been deploying technology to help strip the friction out of travel.

On the one hand, you have markets such as Singapore and Thailand, with an extremely strong inbound booker market and a well-developed tourism industry. You also have markets that are just opening up to tourists, like Myanmar, that have massive growth potential and then markets that are extremely fragmented within themselves such as Indonesia.

Both business and leisure travellers are enjoying unprecedented levels of choice.

There are more and more properties joining us to benefit from and leverage our global online marketing expertise.

The move to Internet-enable travel booking is creating massive convenience, efficiency, and savings for consumers.

We are a bottom-up culture, and we need a communications platform that can facilitate that.

We believe in global scalability with local relevance.

India has a sizeable chunk of the Asian travel market - both inbound and outbound travel.

People always travel no matter what.

As a company, we believe in free and open borders. We feel this best facilitates the exchange of cultural values and ideas.

There are a lot of threats out there. Amazon can enter the travel market. Google could enter the accommodation space. But that is not something that we actively focus on.

From the early days, Booking.com has been disruptive. Our aim is to create the best product for our customers, and we do that through constant innovation and testing.

Every customer is different, and the travel experience is completely fluid, but the end goal is to find the best solutions.

We know that companies which have more women in leadership positions have a better performance.

We have many accommodation owners - people who own small hotels, villas and bungalows - and the digital economy has opened up a world of possibility for these business owners. Now, they can sell to and communicate with people around the world, and where Booking.com comes in is to help these accommodation owners adapt to the digital world.

Understand tipping culture. Whereas Americans tip 15-20% when dining out, most European countries don't tip, as a service charge is typically included in the bill. Make sure you're not over-tipping by doing research before traveling.

What always drove me was my curiosity. That's what made me join Booking and not be afraid to leave a very successful job and then go into a startup.

Starting a business and building a product are not for the faint of heart. You have to learn to not let little disappointments get you down and to stay focused on the big picture.

Education is crucial in determining which profession women will choose, so it's important to spark interest in technologies at an early age.

India is a fast-growth market and is developing a lot. We continue to increase our partners here and make investments.

Things like chatbots, machine learning tools, natural language processing, or sentiment analysis are applications of artificial intelligence that may one day profoundly change how we think about and transact in travel and local experiences.

We're not anti-Olympics, we're anti-disruption to the season.

In '94, we made the deal during collective bargaining that wasn't the right deal, just to save the season. Allowing the 'in the crease' rule, the foot-in-the-crease rule, we should have not done.

There are always going to be critics... and I have always had a rule: no matter how good the commentary is, or how bad the commentary is, it's more important that you do what you think is right.