I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it.

You must, as an entrepreneur - if that's your position - be doing things that really move the needle.

What makes 4K so interesting is it captures lifelike cinema-quality video.

One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's.

I still drink a couple of Red Bulls every day.

My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business.

Surfing is such an incredible experience with a huge ego element.

I'm just extremely excited to explore the planet that we're living on.

I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!'

You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves.

I wore a GoPro camera on my head for all three of my boys.

I learned that most people buy based on emotion, not on a rational breakdown of the product or service.

Losing other people's money was terrible.

I have a GoPro in the trunk of my streetcar.

The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing.

GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content.

The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working.

The best way to fire somebody is to compassionately fire them.

I lost $4 million of other people's money between the ages of 24 and 26.

I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier.

Automobiles are dangerous as all get-out.

When I was 22, I realised I wanted to be an inventor.

As long as we continue to execute, everything will work out for everybody at GoPro.

The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera.