It never ceases to amaze me what it takes to develop and bring to mass production a product.

We all use something - you can't drill holes with your fingers. Whether it's a knife, a needle, or a machine, we all need the help of a device.

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

I think a beautiful product that doesn't work very well is ugly.

'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing.

When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy.

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.

Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.

Good is the enemy of great.

The best ideas start as conversations.

If you are truly innovating, you don't have a prototype you can refer to.

One person's car is another person's scenery.

When something exceeds your ability to understand how it works, it sort of becomes magical.

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.

There's no learning without trying lots of ideas and failing lots of times.

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

I never set out to work on the concept of androgyny. For me, it was more about trying to find a wardrobe that would fundamentally appeal to both men and women: Trying to find the right shirt, the right jeans, the right trouser - but on different landscapes.

Sunspel is about British craft and community - both of which are very important to me.

What's so important with fashion imagery and with imagery in general is that it ultimately evokes an emotion.

When I was a kid, I remember the fear of going into big brand stores. You didn't want to go in because you felt like you couldn't afford anything.

I grew up in Northern Ireland, in the middle of nowhere, and when you are poor, you are really poor. And when you are rich, you are very rich. This is not a new phenomenon.

Britain and America are two examples where social media will only show you what you like.

Luxury stores are such a difficult thing because, ultimately, their purpose is to sell, but I do think you can get more out of a store.