I don't think there is just one Louis Vuitton woman. That is why, for the fall/winter 2011 show, I loved the idea of lots of different characters - a wife, a mistress, a girlfriend - stepping out of the row of hotel elevators.

I don't want to read a book on a device. I like a book with a hard cover and text on a piece of paper. I like magazines. I don't care if I carry around 100 lbs. of magazines; I'd rather do that than look at them on the Internet.

Change is a great and horrible thing, and people love it or hate it at the same time. Without change, however, you just don't move.

It's a magpie aesthetic: If something is hideous, that's interesting. It's kind of the same sensibility that Andy Warhol had. He was interested in everything and soaked up what he saw like a sponge.

I love the entire ritual of getting dressed. When we do a fashion show, we try to send out a message; we couldn't do that without the hair and makeup. The whole is equal to the sum of its parts.

I want to be as honest as I possibly can. I sleep better at night.

We don't need fashion to survive, we just desire it so much.

But the customer is the final, final filter. What survives the whole process is what people wear. I'm not interested in making clothes that end up in some dusty museum.

Living in the past or living in the future - those aren't real. The moment is now, and that's where safety and comfort and all that good stuff is.

The Louis Vuitton woman is more about a quality - a quality within some women that needs to come forward, to be noticed and recognised.

Any opportunity to adorn oneself is human, and accessories are an easy way to do it.

Everybody wants to be a celebrity, which is why we have this phenomenon of social media, where nobody wants to be private. We all want to be seen.

I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.

There is a small world of people who are very interested in contemporary art and a slightly bigger world of people who look at contemporary art. But then there is a much larger world that doesn't realise how influential art is on things that they actually look at.

When you see a fashion show, you see those seven minutes of what was six months of tedious work of, you know, going up an inch and down an inch, changing it from one shade of red to another shade of red. So it's the same as any creative process. The result is what we see, but the process is really labor intensive and work.

Luxury is anything you don't need, right? I mean, you need food, water, clothing, shelter... but good wine, good food, beautiful interiors, nice clothes; those aren't necessities, they are luxuries - it's all luxury.

I still appreciate individuality. Style is much more interesting than fashion, really.

I'm not good at hiding my feelings. I'm also not good at lying. I'm very open about everything.

To me, beauty and makeup and color is like the finishing touch on everything.

I really do believe that art changes the landscape of the world.

My opinion about myself is so based on what other people think of me.

Design is a series of creative choices - it's a collaborative effort, an evolutionary process. You choose your fabrics depending upon what you want to say, then you work with mills to get those fabrics. Through the process, you realize what you want it to be.

I don't love Photoshop; I like imperfection. It doesn't mean ugly. I love a girl with a gap between her teeth, versus perfect white veneers. Perfection is just... boring. Perfect is what's natural or real; that is beauty.

I always find beauty in things that are odd and imperfect - they are much more interesting.