To most people in the U.K., indeed throughout Western Europe, space exploration is primarily perceived as 'what NASA does'. This perception is - in many respects - a valid one. Superpower rivalry during the Cold War ramped up U.S. and Soviet space efforts to a scale that Western Europe had no motive to match.
During the 20th century, we came to understand that the essence of all substances - their colour, texture, hardness and so forth - is set by their structure, on scales far smaller even than a microscope can see. Everything on Earth is made of atoms, which are, especially in living things, combined together in intricate molecular assemblages.
Some global hazards are insidious. They stem from pressure on energy supplies, food, water and other natural resources. And they will be aggravated as the population rises to a projected nine billion by mid-century, and by the effects of climate change. An 'ecological shock' could irreversibly degrade our environment.
The stupendous time spans of the evolutionary past are now part of common culture (though maybe not in the United States Bible Belt, nor in parts of the Islamic world). Most people are at ease with the idea that our present biosphere is the outcome of four billion years of Darwinian evolution.
WattUp is one of those rare breakthroughs that recognizes that the so-called 'battery' problem in wireless devices is solved with a charging solution that is transparent to the user. The cell phone with a dead battery can become a relic of the past. The days of wired, mat-based and proximity charging are over.