SPAM is taking e-mail, which is a wonderful tool, and exploiting the idea that it's very inexpensive to send mail.

At Microsoft there are lots of brilliant ideas but the image is that they all come from the top - I'm afraid that's not quite right.

The idea that you encourage companies to take their innovative thinkers and think about the most needy - even beyond the market opportunities - that's something that appropriately ought to be done.

I've always been amazed by Da Vinci, because he worked out science on his own. He would work by drawing things and writing down his ideas. Of course, he designed all sorts of flying machines way before you could actually build something like that.

Outlook 2003 did create the idea of search folders and the whole Longhorn philosophy. You can see it at work in search folders, where instead of having to drop things into individual folders, and things exist only in one folder, you create these search folders and you have the criteria for the search folder.

Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs.

In business, the idea of measuring what you are doing, picking the measurements that count like customer satisfaction and performance... you thrive on that.

We are in the throes of a transition where every publication has to think of their digital strategy.

Out beyond the ideas of wrongdoing and rightdoing, there is a field. I’ll meet you there.